Throughout history, many people have tried to perceive what drives man. However, because of its complexity, man’s needs cannot be put into an equation and we cannot expect an answer that will be completely true, and one answer cannot be applicable to two people because each person demands an individual approach. Nowadays, for a successful business, you need to have motivated employees. Motivated employees have higher work productivity, they are more proactive and more innovative. Therefore, a lot of theorists have published different theories to explain human needs and strategies to encourage motivation. In today’s literature, many motivational strategies are available to managers, and the most frequent ones are mentioned in this thesis. As for a manager to successfully apply strategies, he needs to possess emotional intelligence that will enable him to recognize his/her feelings and other people’s feelings, and therefore, he/she will be able to monitor the effects of the strategy. To successfully motivate employees, the manager should also be motivated, apropos motivate himself. With its optimism and the corresponding leadership, a manager can affect people and get the best out of them, which will result in more successful business. The most important items of this paper describe the need to motivate oneself and others, motivational theories which display the results of numerous human behavior research, strategies to encourage your employees and emotional intelligence as an important foundation for building good human relations. In the empirical part of the work, the Swiss company SBB (Swiss Federal Railways), as one of the most desirable employers in Switzerland, has been displayed by using the case method. In this part of the paper, methods which they use to maintain and stimulate the motivation of their employees have been provided.