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master's thesis
Kreativnost u marketingu
2017. urn:nbn:hr:145:625614
Jurkin, Lana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Jurkin, L. (2017). Kreativnost u marketingu (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:625614

Jurkin, Lana. "Kreativnost u marketingu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:625614

Jurkin, Lana. "Kreativnost u marketingu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:625614

Jurkin, L. (2017). 'Kreativnost u marketingu', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 06 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:625614

Jurkin L. Kreativnost u marketingu [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2025 April 06] Available at: https://urn.nsk.hr/urn:nbn:hr:145:625614

L. Jurkin, "Kreativnost u marketingu", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:625614

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Metadata
TitleKreativnost u marketingu
Title (english)CREATIVITY IN MARKETING
AuthorLana Jurkin
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Predmet ovog rada je kreativnost u marketingu. Gledajući unazad par godina vidljivo je, da kako se svijet razvijao, tako su se razvijali i ljudi, te da su mogućnosti koje je unazad par godina donijela tehnologija nebrojene. Stoga poduzeća sve više ulažu u ljude koji su kreativni te koji će svojim kreativnim razmišljanjem pomoći u izgradnji uspješnih poduzeća. Iako ne postoji točna definicija kreativnosti, činjenica je da je kreativnost izuzetno važna u svim aspektima poslovanja - od razvoja... More samog proizvoda, izgradnje proizvodnih pogona pa sve do oglašavanja samog proizvoda i/ili usluge poduzeća. Kreativnost je najvažnija prilikom provođenja marketinških kampanja koje danas, zahvaljujući novim sredstvima komunikacije, dolaze do velikog broja ljudi u kratkom vremenu te ovisno o (ne)uspješnosti implementacije istih, iste utječu na (ne)uspješnost poslovanja poduzeća. Nadalje, u radu se istraživala važnost kreativnosti u poslovanju poduzeća, tj. u marketinškom segmentu poslovanja te se osvrnulo na kreativne marketinške kampanje u Republici Hrvatskoj i svijetu. Iz provedene analize na tržištu može se zaključiti da je kreativnost u poslovanjima poduzeća i više nego bitna. Drugim riječima, kreativnost je sastavni dio svakog poslovanja te osnova svakog dobrog proizvoda i/ili usluge, ali i marketinških kampanja. Stoga sva poduzeća trebaju obratiti pažnju prilikom zapošljavanja novih zaposlenika te se potruditi pronaći prave ljude koji su kreativni, inovativni, razumiju svijet oko sebe te navike i potrebe potrošača. Less
Abstract (english)
The subject of this paper is creativity in marketing. Through the last couple of years, it is evident that as the world was evolving so were the people. Also, it is evident that the posibilities that were brought, with development of the techology, to people over the last couple of years are endless. Therefore, companies are increasingly investing in creative people who will help their creative thinking help them build successful businesses. Although there is no exact definition of... More creativity, the fact is that creativity is extremely important in all aspects of business - from the development of the product itself, the construction of production facilities up to the advertising of the company's own product and / or services. Creativity is the most important while conducting marketing campaigns that today, thanks to the new means of communication, can efect a large number of people in a very short time... and which also, depending on the (non) performance of implementation affects, can affect the (non) performance of the business. Furthermore, the paper explored the importance of creativity in business operations, or to be precise in the marketing segment of business, and focused on creative marketing campaigns in the Republic of Croatia and the world. From the market analysis carried out, it can be concluded that creativity in business operations is more than important. In other words, creativity is an integral part of every business and the basis of every good product and / or service, but also marketing campaigns. Therefore, all businesses should pay attention while employing new employees and try to find the right people who are creative, innovative, understand the world around them, and the habits and needs of consumers. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:625614
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-11-06 14:15:48
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