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master's thesis
Odnosi s javnošću i publicitet u digitalnom okruženju
2017. urn:nbn:hr:145:887438
Rist, Anja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Rist, A. (2017). Odnosi s javnošću i publicitet u digitalnom okruženju (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:887438

Rist, Anja. "Odnosi s javnošću i publicitet u digitalnom okruženju." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:887438

Rist, Anja. "Odnosi s javnošću i publicitet u digitalnom okruženju." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:887438

Rist, A. (2017). 'Odnosi s javnošću i publicitet u digitalnom okruženju', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:887438

Rist A. Odnosi s javnošću i publicitet u digitalnom okruženju [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:887438

A. Rist, "Odnosi s javnošću i publicitet u digitalnom okruženju", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:887438

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Metadata
TitleOdnosi s javnošću i publicitet u digitalnom okruženju
Title (english)PUBLIC RELATIONS AND PUBLICITY IN THE DIGITAL ENVIRONMENT
AuthorAnja Rist
MentorDavorin Turkalj (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Odnosi s javnošću su relativno mlada disciplina koja ima za cilj proaktivno upravljati odnosima između javnih ustavnova, vlada, organizacija sa medijima i krajnjim korisnicima. Jedna od tehnika odnosa s javnošću jest publicitet koji je neplaćeni oblik promocije. Sve bržim razvojem tehnologije, društvo je postalo digitalizirano, a Internet olakšava komunikaciju koja je dostupna svakome u bilo koje vrijeme. Društvene mreže su idealan alat za stvaranje publiciteta i pronalaska ciljane skupine. Kampanje koje su koristile društvene mreže za distribuciju publiciteta ostvarile su puno veće rezultate nego što je prvotno bilo zamišljeno. S druge strane, upravo zbog mogućnosti komunikacije bilo kada i bilo gdje javljaju se i negativne posljedice do kojih može doći zbog loših komentara i neefektivnog upravljanja odnosima s javnošću.
Abstract (english)
Public Relations is a relatively young discipline aimed at proactively managing relationships between public foundations, governments, media organizations and end users. One of the techniques of public relations is publicity that is an unpaid form of promotion. With faster technology development, the society has become digitized, it facilitates communication that is accessible to everyone at any time. Social networks are the ideal tool for creating public and target groups. Campaigns that used social networking for publicity distribution achieved far greater results than initially imagined. On the other hand, precisely because of the possibility of communication anytime and anywhere, there are negative consequences that may arise because of bad comments and neural public relations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:887438
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-11-09 10:29:30