Creativity in business has been present for a significant time, but not until the last few years that its importance stands out. Simply put, creativity is an ability to identify problems and find new solutions. Creativity is difficult to learn, but there are methods and techniques that stimulate creative thinking. Creative thinking goes through several phases: identification of problems, incubation, illumination, verification and implementation. These phases overlap, but using them helps to get a better perception of inventive approaches and new, authentic ideas. Not only is the mastery of creative techniques advantageous to present-day managers, but also to other professions that depend on innovations. The following techniques have been selected and described in the paper: Imitation, Role Playing, Fantasy Trip, Brainstorming method, Brainwriting, Six Thinking Hats, Delphi Method and the other. Contemporary companies are trying to discover and develop the creativity of individuals, but also the creativity of team work, so they make every effort to ensure a creative environment which allows the creative and enterprising spirit to penetrate the widest possible circle of employees. However, there are some creativity obstacles that smother and restrain creativity and innovation in any environment, whether we are talking about school, family or company. Some of the striking up obstacles are as follows: repulsion of others' ideas, bureaucratic obstacles, narrow specialization, escaping from making mistakes and limited resources. Creativity is the key for success in business. It is crucial for solving problems and introducing innovations and changes.