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master's thesis
Utjecaj globalizacije na marketing hrane razvoj funkcionalne hrane
2017. urn:nbn:hr:145:309554
Kalamir, Andrea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Kalamir, A. (2017). Utjecaj globalizacije na marketing hrane razvoj funkcionalne hrane (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:309554

Kalamir, Andrea. "Utjecaj globalizacije na marketing hrane razvoj funkcionalne hrane." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:309554

Kalamir, Andrea. "Utjecaj globalizacije na marketing hrane razvoj funkcionalne hrane." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:309554

Kalamir, A. (2017). 'Utjecaj globalizacije na marketing hrane razvoj funkcionalne hrane', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:309554

Kalamir A. Utjecaj globalizacije na marketing hrane razvoj funkcionalne hrane [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2025 January 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:309554

A. Kalamir, "Utjecaj globalizacije na marketing hrane razvoj funkcionalne hrane", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:309554

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Metadata
TitleUtjecaj globalizacije na marketing hrane razvoj funkcionalne hrane
Title (english)THE GLOBALIZATION IMPACT ON FOOD MARKETING DEVELOPMENT OF FUNCTIONAL FOODS
AuthorAndrea Kalamir
MentorBoris Crnković (mentor)
Committee memberBoris Crnković (predsjednik povjerenstva)
Committee memberŽeljko Požega (član povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2017-04-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Globalizacija je prodrla u sve sfere života kako socijalne, pravne tako i ekonomske. Utječe na sve nas iako toga često puta nismo niti svjesni. Utječe i na marketing. U ovom radu su objašnjene neke prednosti, ali i nedostaci globalizacije. Ovaj rad govori o njenom utjecaju na marketing hrane te na razvoj funkcionalne hrane. Zbog ubrzanog načina života, neredovite prehrane te sjedilačkog načina života sve veći broj ljudi počinje voditi brigu o svom zdravlju. Tu se razvija koncept funkcionalne hrane. Svi mi želimo pojesti nešto kvalitetno, no možda zbog posla nemamo vremena za pripremu hrane pa posežemo za onim što nam je pri ruci. Do toga nas je dovela globalizacija. Globalizacijom se svijet takoreći smanjio, ljudi koji surađuju sa tvrtkama sa drugih kontinenata, više nemaju radno vrijeme, te zbog nedostatka vremena ne stignu pripremati kvalitetne obroke. Često putuju te se u razmaku od nekoliko dana mogu naći na raznim stranama svijeta. Iz tih razloga oni koji brinu o svom zdravlju ne žele živjeti na brzoj hrani pa se okreću funkcionalnim proizvodima. Oni su već gotovi, odličnog su okusa te njihovim konzumiranjem unosimo u organizam potrebne vitamine i minerale. Prednost im je i što ih možemo naći u supermarketima u gotovo svim dijelovima svijeta. U ovom radu je definiran pojam funkcionalne hrane, opisane su neke značajke tržišta funkcionalne hrane, kao i potrošači funkcionalnih proizvoda.
Abstract (english)
Globalization, we can find it in every aspect of our lives, it is a part of social, legal and economy matters. Even though we are not aware of it, it affects all of us. Globalization affects marketing. This paper talks about some good and some bad aspects of globalization. We all have stresfull lives filled with problems and it si like we do not have time to prepare healthy everyday meals but we still want to do something good for our health. This is why functional food is important. The global market of functional food in recent years is growing. The economic and social context influences this development. People today want to eat healthy but their work is in the way so they eat food that does not take too much time for preparing. Globalization is responsible for that. Globalization makes the world today smaller. Consumers are working hard and often have to go on business trips still they want to eat healthy and because of that they buy functional products. These products are tasty, healthy and you can find it in every supermarket. Senior consumers are more interested in maintaining a healthy lifestyle and are willing to spend money on products that are beneficial for their health. This paper defines functional foods, market for functional products as well as consumers of such products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:309554
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-01-29 13:04:32