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master's thesis
Pokretanje franšize - širenje i rast poslovanja poduzetnika davatelja franšize
2018. urn:nbn:hr:145:816428
Ljiljanić, Martin
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Ljiljanić, M. (2018). Pokretanje franšize - širenje i rast poslovanja poduzetnika davatelja franšize (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:816428

Ljiljanić, Martin. "Pokretanje franšize - širenje i rast poslovanja poduzetnika davatelja franšize." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:816428

Ljiljanić, Martin. "Pokretanje franšize - širenje i rast poslovanja poduzetnika davatelja franšize." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:816428

Ljiljanić, M. (2018). 'Pokretanje franšize - širenje i rast poslovanja poduzetnika davatelja franšize', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:816428

Ljiljanić M. Pokretanje franšize - širenje i rast poslovanja poduzetnika davatelja franšize [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:816428

M. Ljiljanić, "Pokretanje franšize - širenje i rast poslovanja poduzetnika davatelja franšize", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:816428

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Metadata
TitlePokretanje franšize - širenje i rast poslovanja poduzetnika davatelja franšize
Title (english)START A FRANCHISE – EXTENSION AND GROWTH OF BUSINESS FOR FRANCHISE PROVIDER
AuthorMartin Ljiljanić
MentorAleksandar Erceg (mentor)
Committee memberAleksandar Erceg (predsjednik povjerenstva)
Committee memberAnamarija Delić (član povjerenstva)
Committee memberJulia Perić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2018-02-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Svako poduzeće u svojoj dugoročnoj viziji ima planiranu strategiju širenja poslovanja. Jedna od mogućih opcija u tom slučaju je da tvrtka postane davatelj franšize, odnosno da odluči da cijelo ili pak dio poslovanja franšizira. Širenjem putem franšize kompanija smanjuje vlastiti rizik širenja poslovanja, ulazi na manja i lokalna tržišta, brže ulazi na nova tržišta te bolje iskorištava nova tržišta. U fokusu ovog rada će također biti i spremnost kompanije da svoje poslovanje franšizira jer to nije nimalo jednostavno, a pogotovo sve uvjete poslovanja obuhvatiti ugovorom o franšizi. Istraživački dio rada će obuhvatiti kompaniju ChemDry te usluge koje ona pruža krajnjim korisnicima. U usluge koje ChemDry nudi ubraja se čišćenje tepiha, tkanina i tapeciranog namještaja, čišćenje unutrašnjosti vozila čišćenje vinila i kože, otklanjanje mrlja, zaštita i mirisno osvježenje tepiha i tkanina, te anti alergenski tretmani. Nakon uvodnog djela, slijedi teorijski okvir franšize. Teorijski dio pojašnjava što je to franšiza, njezine uspješne primjere, što ona donosi davatelju, koje su prednosti i nedostatci za davatelja te ugovor o franšizi. Praktični dio analizira poslovanje ChemDry tvrtke i njezin mogući proboj na hrvatsko tržište.
Abstract (english)
In her long term vision, every company has planned for extension her business. One option is to become franchise provider. The company can franchise all or just one part of her business. Expanding through franchise companies reduces their own risk of business expansion, entering smaller and local markets, faster entering new markets and better exploiting new markets. The focus of this paper will also be the competency of the company to franchise its business because it is not easy and in particular all the terms of business to be included in the franchise agreement. The research part of the work will include the ChemDry company and the services it provides to her users. The services offered by ChemDry include carpet cleaning, fabrics and upholstered furniture, interior cleaning of vinyl and leather cleaners, stain removal, protection and fragrant refreshments of carpet and fabric, and antiallergic treatments. After the introduction, it comes theoretical framework of the franchise. The theoretical part explains what is the franchise, its successful examples, which it brings to the provider, what are the advantages and disadvantages of the provider and the franchise agreement. The practical part analyzes ChemDry's business and its potential breakthrough on the Croatian market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:816428
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-02-07 07:38:52