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undergraduate thesis
Prikriveno oglašavanje
2018. urn:nbn:hr:145:948648
Bunić, Vedran
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek

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Bunić, V. (2018). Prikriveno oglašavanje (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:948648

Bunić, Vedran. "Prikriveno oglašavanje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:948648

Bunić, Vedran. "Prikriveno oglašavanje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:948648

Bunić, V. (2018). 'Prikriveno oglašavanje', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 27 September 2023, https://urn.nsk.hr/urn:nbn:hr:145:948648

Bunić V. Prikriveno oglašavanje [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2018 [cited 2023 September 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:948648

V. Bunić, "Prikriveno oglašavanje", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:948648

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Metadata
TitlePrikriveno oglašavanje
Title (english)PRODUCT PLACEMENT
AuthorVedran Bunić
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Osijek
Defense date and country2018-02-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Rad opisuje oglašavanje i prikriveno oglašavanje, njegove vrste, bitne odluke, razloge, značenje i ulogu oglašavanja u današnjim medijima. Oglašavanjem se koristi određeno poduzeće, kompanija ili javna osoba radi širenja glasa o svojim proizvodima,dobrima ili uslugama te radi promocije ili samo promocije istih te je njihov krajnji cilj bolja prodaja, pozitivna reakcija ljudi te publicitet. Sve to ne bi bilo moguće bez medija oglašavanja koji igraju glavnu ulogu u plasiranju proizvoda ili usluga. Premda klasično oglašavanje koristi razne načine i tehnike komuniciranja sa publikom, jedan od najučinkovitijih načina je nekonvencionalno i dosta etički upitno - prikriveno oglašavanje. Prikriveno oglašavanje oglašivači koriste radi velikog utjecaja na podsvijest pojedinaca, kojima se ponekad manipulira da kupe njihov proizvod i postanu potrošači.
Abstract (english)
The paper describes advertising and product placement, its kind, important decisions, reasons, meaning and role of advertising in today's media. Advertising is used by a particular firm, company or public person to promote their products, goods, or services for promotion or self promotion, and their ultimate goal is better sales, positive feedback from people and publicity. All this would not be possible without advertising media that play a major role in product or service placement. Although classical advertising uses various ways and techniques of communicating with the audience, one of the most effective ways is unconventional and quite ethically questionable – product placement. Product placement is used by advertisers because of great impact on the subconsciousness of individuals who are sometimes manipulate to buy their product and become consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:948648
Study programmeTitle: professional study accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-03-09 13:25:22