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master's thesis
Suvremeni trendovi u poslovnom komuniciranju
2018. urn:nbn:hr:145:229243
Cvrković, Ivan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Cvrković, I. (2018). Suvremeni trendovi u poslovnom komuniciranju (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:229243

Cvrković, Ivan. "Suvremeni trendovi u poslovnom komuniciranju." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:229243

Cvrković, Ivan. "Suvremeni trendovi u poslovnom komuniciranju." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:229243

Cvrković, I. (2018). 'Suvremeni trendovi u poslovnom komuniciranju', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 21 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:229243

Cvrković I. Suvremeni trendovi u poslovnom komuniciranju [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2025 March 21] Available at: https://urn.nsk.hr/urn:nbn:hr:145:229243

I. Cvrković, "Suvremeni trendovi u poslovnom komuniciranju", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:229243

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Metadata
TitleSuvremeni trendovi u poslovnom komuniciranju
Title (english)Modern trends in business communication
AuthorIvan Cvrković
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2018-03-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Moderno poslovanje zasigurno iziskuje brojne načine efikasnog ostvarenja ciljeva te samim time i ostvarivanja konkurentske prednosti, dok je poslovna komunikacija jedan od „alata“ uspješnog funkcioniranja. Trendovi, globalizacija, napredak ICT-a i slično, definitivno nalažu brz protok novih informacija, efikasnu obradu i korištenje u daljnjem tijeku poslovanja. Pritom je ključna uloga menadžera koji komunikacijskim vještinama treba dovesti čitavu organizaciju do uspjeha, ali i uspostaviti... More pozitivnu radnu atmosferu u kojoj će se djelatnici osjećati uvaženo i prihvaćeno prilikom iznošenja ideja, kritika i slično. Osim naglaska na uspostavu efikasne interne komunikacije i pozitivne radne atmosfere, također se stavlja i naglasak na važnost komunikacije organizacijskom s okolinom, od poslovnih partnera, dobavljača do krajnjih potrošača čime se stvara cjelokupni opskrbni lanac čije se veze učvršćuju upravo komunikacijom i pregovaranjem što u velikoj mjeri unaprjeđuje poslovanje. Kako bi navedeno funkcioniralo, važno je korištenje informacijsko komunikacijske tehnologije koja olakšava poslovne procese. Tako je u ovom završnom radu istaknuta važnost suvremene poslovne komunikacije, jednostavnim određenjem njene definicije i obilježja, pa do složenijeg prikaza korištenja moderne tehnologije u svrhu unaprjeđenja iste, što ujedno i samo poslovanje čini prosperitetnijim. Stoga je cilj ovog rada prikazati poslovnu komunikaciju kao alat modernog poslovanja kojim se, uz praćenje modernih tehnoloških trendova, zasigurno ostvaruju poslovni ciljevi te uspostavlja konkurentska prednost. Pisanju rada pristupljeno je metodom dedukcije, uz objašnjenje znanstvenih principa promatrane problematike. Uz to su korištene i kvantitativne metode analize, sinteze i usporedbe. Less
Abstract (english)
Modern business necessitates a number of ways of achieving the goals efficiently and thus achieving competitive advantage while business communication is one of the tools for successful functioning. Trends, globalization, ICT progress, and so on, definitely demand rapid flow of new informations, efficient processing and subsequent use of business. It is therefore a key role of a manager who through communication skills should lead the whole organization to success, but also to create a... More positive working atmosphere in which employees will feel respected and accepted when presenting ideas, criticisms and similar. Apart from the emphasis on the establishment of efficient internal communication and a positive working atmosphere, emphasis is also placed on the importance of organizational and environmental communication, from business partners, suppliers to end-users, creating a complete supply chain whose connections are strengthened through communication and negotiation which largely improves business. In order for this to work, it is important to use information and communication technologies that facilitates business processes. Thus, in this final paper, the importance of modern business communication, the simple defining of its definition and characteristics, and the more complex presentation of the use of modern technology for the purpose of enhancing it, has been emphasized, which also makes business more prosperous. Therefore, the aim of this paper is to present business communication as a tool for modern business, which, with the help of modern technology trends, is sure to achieve business goals and establish a competitive advantage. Writing work has been approached by the method of deduction, with an explanation of the scientific principles of the observed problem. In addition, quantitative methods of analysis, synthesis and comparison were used. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:229243
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-03-16 13:16:41
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