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master's thesis
Organizacija i provedba marketinga u Konzumu d.d.
2018. urn:nbn:hr:145:998747
Ninković, Nora
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Ninković, N. (2018). Organizacija i provedba marketinga u Konzumu d.d. (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:998747

Ninković, Nora. "Organizacija i provedba marketinga u Konzumu d.d.." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:998747

Ninković, Nora. "Organizacija i provedba marketinga u Konzumu d.d.." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:998747

Ninković, N. (2018). 'Organizacija i provedba marketinga u Konzumu d.d.', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 05 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:998747

Ninković N. Organizacija i provedba marketinga u Konzumu d.d. [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 December 05] Available at: https://urn.nsk.hr/urn:nbn:hr:145:998747

N. Ninković, "Organizacija i provedba marketinga u Konzumu d.d.", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:998747

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Metadata
TitleOrganizacija i provedba marketinga u Konzumu d.d.
Title (english)Organization and implementation of marketing in Konzum d.d.
AuthorNora Ninković
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBranimir Marković (član povjerenstva)
Committee memberDomagoj Karačić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2018-03-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Već dugi niz godina marketing se promatra kao nezaobilazna poslovna funkcija svakog poslovnog subjekta. Marketingu se pridaje sve veća pozornost, počevši od njegove organizacije do provedbe, upravljanja njime te kontrole. Prošavši kroz nekoliko faza u svom razvoju, marketing se danas promatra kao ekonomski i socijalni proces te kao poslovna koncepcija. Temelj marketinga krije se u marketinškom spletu koji se sastoji od proizvoda, cijene, promocije i distribucije. Svaki od tih elemenata zahtijeva zasebnu pažnju, neovisno je li riječ o trgovinskom ili proizvodnom poduzeću. Konzum d.d. najveći je hrvatski maloprodajni lanac. U okviru koncerna Agrokor, Konzum d.d. već nekoliko godina drži relevantan tržišni udio na hrvatskom tržištu. U svojim prodavaonicama koje su raširene diljem države ovaj maloprodajni lanac potrošačima nudi široki asortiman proizvoda ( s naglaskom na vlastitu trgovačku marku), a do pažnje kupaca dolazi putem različitih promocijskih aktivnosti. U ovom radu prikazuju se osnove marketinga i marketinške organizacije te analiza provedbe marketinga u hrvatskom poduzeću Konzum d.d.
Abstract (english)
Marketing has been viewed ad the inevitable business function to any and every business subject, for a long period of time now. It has been given more and more attention, starting with its organization, management and control. Going through a development in several different phases, nowadays it is observed as an economical and social process, as well as a business concept. The foundation of marketing is hidden in a marketing syllable consisting of product, price, promotion and distribution. Each of these elements requires special attention, regardless if it were a commercial of manufacture company. Konzum Jsc. (Konzum d.d.) stands as the largest retail chain of business in Croatia. For several years now, it has a significant market share on the Croatian market, within the Agrokor company. This chain of retail stores offers a wide pallet of product all over the state (an emphasis placed of own trade mark), reaching costumers' attention via different promotion activities. This paper presets the elements of marketing, of marketing organization and of marketing implementation analysis at Konzum Jsc.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:998747
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-03-19 07:44:43