The Internet has become part of everyday life, and it's used to develop and motor cognitive and learning skills. Its use develops a sense of self-worth and self-confidence. The exact number of Internet users is difficult to estimate, but it can be concluded that it's number is growing from year to year. Today there are numerous services and applications that enable numerous marketing activities. The Internet offers a variety of services and applications such as World Wide Web, Web 2.0, e-mail distribution lists, Internet telephony and many others. Increasing attention is focused on advertising on social networking sites which have become a prerequisite for approchement with consumers and customers. Marketing experts are attracted to mobile communication which is popular among the entire population and it is the most important form of interactive marketing communications. The reason of this attraction is that this form does not depend on time or space in which the company or the consumer are. Mobile technology has many advantages over the other technologies, in particular, it is decorated with physical features like portability, connectivity with exactly one person, availability regardless of time and location and the possibility of locating. The development of information and communication technologies have influenced the development of new media and techniques of communication with consumers. Companies are forced to follow modern trends in the field of e-marketing to tackle the increased competition. Information about consumer habits have become the key to long-term success of the modern enterprise, a contemporary currents allows enterprises to keep pace with their customers, to understand their habits and adapt to the global market.