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master's thesis
Potencijali Bjelovarsko - bilogorske županije kao turističke zajednice
2018. urn:nbn:hr:145:502394
Dokić, Martina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Dokić, M. (2018). Potencijali Bjelovarsko - bilogorske županije kao turističke zajednice (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:502394

Dokić, Martina. "Potencijali Bjelovarsko - bilogorske županije kao turističke zajednice." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:502394

Dokić, Martina. "Potencijali Bjelovarsko - bilogorske županije kao turističke zajednice." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:502394

Dokić, M. (2018). 'Potencijali Bjelovarsko - bilogorske županije kao turističke zajednice', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 13 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:502394

Dokić M. Potencijali Bjelovarsko - bilogorske županije kao turističke zajednice [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:145:502394

M. Dokić, "Potencijali Bjelovarsko - bilogorske županije kao turističke zajednice", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:502394

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Metadata
TitlePotencijali Bjelovarsko - bilogorske županije kao turističke zajednice
Title (english)POTENTIAL OF BJELOVAR-BILOGORA COUNTY AS A TOURIST DESTINATION
AuthorMartina Dokić
MentorDrago Ružić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-03-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Da bi turistička destinacija postala privlačna, u prvom redu, trebala bi obuhvaćati spektar različitih atraktivnosti poput kulturne baštine, prirodnih ljepota, sportsko-rekreacijskih sadržaja, raznih manifestacija, biljnog i životinjskog svijeta i sl. Manje privlačni, ali isto tako, vrlo važni čimbenici u odabiru neke destinacije su prometna infrastruktura, sigurnost te cjelokupno okruženje. Stoga, upravo to plijeni najviše pozornosti turista da posjete određenu destinaciju. Bjelovarsko-bilogorska županija raspolaže iznimnim bogatstvom prirodnih resursa, stoga je to područje pogodno za razvoj različitih sportsko-rekreativnih aktivnosti. U ovom radu analizira se trenutno stanje razvoja turizma te se definiraju perspektive razvoja. Cilj ovog rada je ukazati koliko je marketing, pogotovo promotivni dio marketinškog miksa, bitan za turističku destinaciju i sveukupni turizam na nacionalnoj razini. Na samom kraju, teorija će se povezati sa praksom na temelju analize marketinga Bjelovarsko-bilogorske županije te ukazati koliko zapravo dobar marketing znači za jednu turističku destinaciju.
Abstract (english)
In order to make the tourist destination attractive, it should first and foremost include a spectrum of diverse attractions such as cultural heritage, natural beauty, sports and recreational facilities, various events, plant and animal life, etc. Less attractive, but also very important factors in selecting some destinations are traffic infrastructure, security, and the overall environment. Therefore, it is precisely this that attracts most attention of tourists to visit a particular destination. Bjelovar-bilogora county possesses an abundance of natural resources, which is why this area is suitable for the development of various sports and recreational activities. This paper analyzes the current state of tourism development and defines the development perspectives. The aim of this paper is to point out how much marketing, especially the promotional part of the marketing mix, is important for a tourist destination and overall tourism at the national level. At the very end, the theory will be linked to the practice based on the marketing analysis of the Bjelovar-Bilogora County and to point out what good marketing means for a tourist destination.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:502394
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-03-29 09:36:48