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undergraduate thesis
Korištenje online prisutnosti i Google alata u suvremenom poslovanju
2018. urn:nbn:hr:145:284818
Herek, Laura
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Herek, L. (2018). Korištenje online prisutnosti i Google alata u suvremenom poslovanju (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:284818

Herek, Laura. "Korištenje online prisutnosti i Google alata u suvremenom poslovanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:284818

Herek, Laura. "Korištenje online prisutnosti i Google alata u suvremenom poslovanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:284818

Herek, L. (2018). 'Korištenje online prisutnosti i Google alata u suvremenom poslovanju', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 02 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:284818

Herek L. Korištenje online prisutnosti i Google alata u suvremenom poslovanju [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2025 January 02] Available at: https://urn.nsk.hr/urn:nbn:hr:145:284818

L. Herek, "Korištenje online prisutnosti i Google alata u suvremenom poslovanju", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:284818

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Metadata
TitleKorištenje online prisutnosti i Google alata u suvremenom poslovanju
AuthorLaura Herek
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberMarijana Zekić Sušac (član povjerenstva)
Committee memberJosipa Mijoč (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2018-05-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog završnog rada utjecaj je postojanja Interneta na sveukupno poslovanje. Utjecaj pojave interneta nepovratno je promijenio kompletan način na koji tvrtke posluju i omogućio tvrtkama da im tržište bude cijeli svijet. U prvom će dijelu ovoga rada biti objašnjeni pojmovi koje je digitalizacija donijela sa sobom, a koji su postali značajni za sve tvrtke koje žele ostvariti prisutnost među ciljanim skupinama potrošača i voditi uspješnije poslovanje. Objašnjeno je kako izgleda marketing mix e-marketinga s izmijenjenim komponentama klasičnog miksa, kao i elementi koji su dodani klasičnom 4P marketinškom pristupu. Osim navedenog, ukratko su opisane karakteristike i način primjene alata kreiranih od strane Google-a, jedne od najvećih tvrtki današnjice. Nakon sažetog pregleda povijesti nastanka tvrtke, predstavljeni su neki od najvažnijih alata kojima se koriste poduzeća u cijelom svijetu. Googleovi alati poput Google Analyticsa, alata za analizu posjećenosti web mjesta, Google AdWordsa, alata za online oglašavanje i Gmaila, alata za elektronsku poštu samo su neki od alata koji su globalno dostupni, a ključni za poslovni uspjeh. Rad se zaključuje pregledom značaja, benefita i alata koje donosi online prisutnost poduzeća.
Abstract (english)
The subject of this final paper is the impact Internet has on the business as a whole. The whole way of doing business has undoubtedly changed since business moved ''online'' and that change transformed the whole world into one global market. The first part of this paper covers the terms that started to exist when the digital transformation happened. Those terms have become important for every company that wants to be relevant to their customers and lead the successful business. New concept of the marketing mix is explained and applied to the classic 4P concept. A few components have been added to the 4P approach and those are explained as well. Furthermore, in the second part of this paper, attention has been brought to one of the largest existing companies- Google. After a brief overview of Google's history, it's most important tools are introduced and shortly explained along with their benefits for companies with the online presence. Tools such as Google Analytics, a web activity analysis tool, Google AdWords, an online advertising tool, Gmail, electronic mail provider are ones of the many globally available tools that are crucial for the business success. :
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:284818
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2018-06-28 09:53:02