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master's thesis
Tipične trgovinske poslovne jedinice
2018. urn:nbn:hr:145:547939
Knezović, Tena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Knezović, T. (2018). Tipične trgovinske poslovne jedinice (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:547939

Knezović, Tena. "Tipične trgovinske poslovne jedinice." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:547939

Knezović, Tena. "Tipične trgovinske poslovne jedinice." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:547939

Knezović, T. (2018). 'Tipične trgovinske poslovne jedinice', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:547939

Knezović T. Tipične trgovinske poslovne jedinice [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:547939

T. Knezović, "Tipične trgovinske poslovne jedinice", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:547939

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Metadata
TitleTipične trgovinske poslovne jedinice
Title (english)Typical trade business units
AuthorTena Knezović
MentorBoris Crnković (mentor)
Committee memberBoris Crnković (predsjednik povjerenstva)
Committee memberIvan Kristek (član povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2018-06-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Trgovina je jedna od najstarijih gospodarskih grana čiji je razvoj usko vezan uz napredak tehnologije. Pod pojmom trgovine se smatra razmjena dobara i usluga na određenom mjestu, u određeno vrijeme i po dogovorenim uvjetima. Trgovina je vremenom utjecala na razvoj društva na način da uz sve uređeniji prostor i naprednije marketinške aktivnosti, ljudi postaju sve ovisniji o trgovanju i kupovini. Trgovine se reklamiraju na različite načine što doprinosi njihovoj prepoznatljivosti i čini ih privlačnijim kupcima. Trgovinske poslovne jedinice mijenjale su se kroz godine postojanja, ali i dalje su kupcima atraktivne i male specijalizirane trgovine i veliki trgovački centri. U manjim specijaliziranim trgovinama kupci pronalaze specifičnu robu koja je namijenjena baš njima, dok u trgovačkim centrima mogu naći asortiman proizvoda koji je namijenjen široj populaciji. Kako se trgovina mijenjala, osim proširenja asortimana i poboljšanja kvalitete proizvoda, mijenjaju se i taktike prodaje i educiranje osoblja prodavaonica. Budući da su i kupcima informacije sve dostupnije, tako je potrebno razvijati i vještine trgovaca da bi što bolje prezentirali proizvod i približili ga kupcu. Iako se velik dio trgovanja prebacuje na online prodaju, i dalje postoji veliki broj kupaca kojima je kupovanje u klasičnim trgovinama prvi izbor, što potvrđuje da će klasične trgovine još dugo vremena zauzimati značajno mjesto u svakodnevnom životu ljudi.
Abstract (english)
Trade is one of the eldest economic branches whose development associates with techology process. Trade includes exchange of goods and services at a specific place, at a specific time and under agreed terms. With time, trade had influenced development of society in a way that with more organized spaces and developed marketing activities, people became more dependent of trade and purchasing. Businesses are advertised in many different ways which contributes their recognizability and makes them more interesting to customers. Trade business units have changed with years of existence, but customers still find both small specialized stores and big shopping malls interesting. In smaller specialised stores customers are able to find specific items that are made for them, while in shopping malls they are able to find the product selection for bigger audience. As trade changed, product selection expanded and product quality improved, sales tactics and educating of staff improved as well. Since customers have more access to information, it is necessary to develop staff skills so they can present the product in a better way and make them more appealing for customers. Even though a big part of trade is going online, there is still a big part of customers that consider shopping in classic stores their first choice, which confirms that classic stores will be significant in people's lives for a long time.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:547939
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-06-29 08:15:05