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master's thesis
Kulturalne specifičnosti u poslovnom komuniciranju
2018. urn:nbn:hr:145:759822
Kapša, Martina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Kapša, M. (2018). Kulturalne specifičnosti u poslovnom komuniciranju (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:759822

Kapša, Martina. "Kulturalne specifičnosti u poslovnom komuniciranju." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:759822

Kapša, Martina. "Kulturalne specifičnosti u poslovnom komuniciranju." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:759822

Kapša, M. (2018). 'Kulturalne specifičnosti u poslovnom komuniciranju', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:759822

Kapša M. Kulturalne specifičnosti u poslovnom komuniciranju [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:759822

M. Kapša, "Kulturalne specifičnosti u poslovnom komuniciranju", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:759822

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Metadata
TitleKulturalne specifičnosti u poslovnom komuniciranju
Title (english)Cultural specifics in business communication
AuthorMartina Kapša
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberNataša Drvenkar (član povjerenstva)
Committee memberBoris Crnković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2018-07-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovaj se rad bavi kulturalnim specifičnostima u poslovnom komuniciranju. I kultura i poslovno komuniciranje složeni su pojmovi, a kada se ta dva pojma promatraju zajedno, na vidjelo izlaze brojne kulturalne specifičnosti u poslovnom komuniciranju. U različitim su kulturama tako prisutne i različite kulturalne specifičnosti koje se odražavaju i na poslovno komuniciranje. Preduvjet za uspješno poslovno komuniciranje poznavanje je i uvažavanje tih specifičnosti. One se mogu pojaviti u svim temeljnim oblicima komunikacije, u verbalnoj, neverbalnoj i pisanoj, no najizraženije su specifičnosti vezane uz neverbalno komuniciranje. Tako postoji niz karakteristika prema kojima se kulture razlikuju u neverbalnom komuniciranju. Kulture mogu biti različitog konteksta, pa se tako razlikuju kulture visokog i niskog konteksta. Kulture višeg i visokog konteksta iziskuju više znanja, sposobnosti i vještina kako bi se poruke mogle pravilno prenijeti i razumjeti. Kada komuniciraju pripadnici različitih kultura zapravo se govori o interkulturalnoj komunikaciji. Kako bi takva komunikacija bila uspješna, govornici moraju posjedovati određene interkulturalne kompetencije. U praktičnom dijelu rada kao primjer kulture visokog konteksta naveden je Japan, dok je kao primjer kulture niskog konteksta navedena Njemačka. Potvrđeno je kako kultura visokog konteksta ima znatno više kulturalnih specifičnosti u poslovnom komuniciranju.
Abstract (english)
This paper deals with cultural specifics in business communication. Both culture and business communication are complicated terms, and combined together, it is clear that there are numerous cultural specifics in business communication. In different cultures there are different cultural specifics which manifest also on a business communication. Precondition for a successful business communication is understanding and respecting those specifics. They can occur in all of basic types of communication, in verbal, nonverbal and written communication, but they are most evident in nonverbal communication. Therefore there is a whole list of characteristic which differentiate cultures in non-verbal communication. Culturescan have different contest, so what differs them is high and low contest. Cultures of higher and high contest demands more knowledge, abilities and skills in order to send and receive different messages in a proper way. When there is a communications between members of different cultures, this is called intercultural communication. In order for such communication to be successful, speakers must have certain intercultural competences. In the practical part of this paper Japan is chosen for a example of a culture of high contest, and Germany for a example of a culture of low contest. It is confirmed that a high culture contest has much more cultural specifics than a low culture contest.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:759822
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-08-30 11:33:15