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master's thesis
Primjena društvenog marketinga u svrhu promicanja zdravlja u Republici Hrvatskoj
2018. urn:nbn:hr:145:122952
Tol, Gorana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Tol, G. (2018). Primjena društvenog marketinga u svrhu promicanja zdravlja u Republici Hrvatskoj (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:122952

Tol, Gorana. "Primjena društvenog marketinga u svrhu promicanja zdravlja u Republici Hrvatskoj." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:122952

Tol, Gorana. "Primjena društvenog marketinga u svrhu promicanja zdravlja u Republici Hrvatskoj." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:122952

Tol, G. (2018). 'Primjena društvenog marketinga u svrhu promicanja zdravlja u Republici Hrvatskoj', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 21 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:122952

Tol G. Primjena društvenog marketinga u svrhu promicanja zdravlja u Republici Hrvatskoj [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2025 January 21] Available at: https://urn.nsk.hr/urn:nbn:hr:145:122952

G. Tol, "Primjena društvenog marketinga u svrhu promicanja zdravlja u Republici Hrvatskoj", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:122952

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Metadata
TitlePrimjena društvenog marketinga u svrhu promicanja zdravlja u Republici Hrvatskoj
Title (english)Application of Social Marketing in order to promote Health in Republic of Croatia
AuthorGorana Tol
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2018-07-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društveni marketing se oslanja na niz pristupa iz društvenih znanosti, socijalne politike i marketinga sa zajedničkim ciljem promjene konkretnog ponašanja. Kao formalna disciplina javio se 1971. godine objavljivanjem prvog izdanja knjige Social Marketing (Društveni marketing) Philipa Kotlera i Eduarda L. Roberta. Tek u današnje vrijeme društveni marketing je postao strateško oruđe na polju prevencije zloupotrebe cigareta, alkohola, droga i slično. Iako se najčešće koristi u javnom zdravstvu, metode društvenog marketinga primjenjive su i na drugim područjima. Budući da je usmjeren na specifične ciljane skupine, osnova mu je istraživanje različitih obrazaca ponašanja kao i konteksta u kojem funkcioniraju. Primarno je usmjeren na opće dobro i to je ono što ga u najvećoj mjeri razlikuje od ostalih oblika marketinga.
Abstract (english)
Social marketing relies on a range of social science, social policy and marketing approaches with a common goal of changing behavior. As a formal discipline, he appeared in 1971 by publishing the first issue of Social Marketing (Philip Kotler and Eduard L. Roberta's Social Marketing book). Only nowadays social marketing has become a strategic tool in the prevention of cigarette, alcohol, drug abuse etc. Although commonly used in public health, Social marketing methods are applicable in other areas as well. Because it is focused on specific target groups, it is based on the research of different patterns of behavior as well as the context in which they function. It is primarily focused on the common good and that is what it mostly differs from other forms of marketing
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:122952
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-08-31 08:05:57