The paper analyzes business communication with an emphasis on use and communication through social networks as development starters of next generation business communication. Social networks represent underlying concept of business communication development through which simple and quick interaction comes into contact with as many buyers, clients and enthusiasts as possible. Companies that want to ensure their existence in the market, grow and develop must accept social networks, learn how to use them and exploit all the opportunities they provide. The task is supposed to bring closer use of social networks to every company and individual so they could recognize opportunities they offer and implement them in their business.