The final paper "The Influence of Contemporary Media in the Public Relations Process" discusses media that attach the importance of finding and presenting the facts of the public with communication. In order for the media to carry out this action, it is necessary to indicate who will be affected by the exact decision and who can influence how the communication will be accepted. Precisely in situations where new communication is present, today, to a large extent, the Internet opens up opportunities for a more recent communication development in the public where the media have not remained immune. Blogs, web forums, web pages, social networks, online magazines, email lists, etc. are today the representatives of a new form of public communication where citizens have the possibility of equal participation in the public sphere in which communication remains an exchange of views and creating a potential public debate as the basis of democracy. Of course, we can point out that the following information comes to modern media that seeks to improve communication and influence social change. It is no coincidence that at the time of the development of new media, the public relations industry recorded its greatest growth. Also, organizations are faced with a number of options related to channel selection and communication tools. However, they are forced to develop their public relations in terms of new techniques and methods of action to remain public in the public.