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undergraduate thesis
Poslovna komunikacija i odnosi s javnošću - suradnja s medijima
2018. urn:nbn:hr:145:710315
Dragičević, Dino
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Dragičević, D. (2018). Poslovna komunikacija i odnosi s javnošću - suradnja s medijima (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:710315

Dragičević, Dino. "Poslovna komunikacija i odnosi s javnošću - suradnja s medijima." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:710315

Dragičević, Dino. "Poslovna komunikacija i odnosi s javnošću - suradnja s medijima." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:710315

Dragičević, D. (2018). 'Poslovna komunikacija i odnosi s javnošću - suradnja s medijima', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:710315

Dragičević D. Poslovna komunikacija i odnosi s javnošću - suradnja s medijima [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:710315

D. Dragičević, "Poslovna komunikacija i odnosi s javnošću - suradnja s medijima", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:710315

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Metadata
TitlePoslovna komunikacija i odnosi s javnošću - suradnja s medijima
Title (english)Business communication and public relations – cooperation with media
AuthorDino Dragičević
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2018-09-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Cilj odnosa s javnošću neke organizacije jest ostvariti odnose s medijima te surađivati s njima u cilju obostranog zadovoljstva. Odnosi s javnošću pružaju medijima informacije o organizaciji, osobama unutar organizacije, proizvodima i uslugama, dok mediji s druge strane dobivaju novosti i aktualnosti. Način na koji organizacija komunicira s javnosti uvelike utječe na poslovanje i prosperitet, kao i uspjeh organizacije. Glavni zadatak odnosa s javnošću jest stvoriti pozitivnu sliku i imidž organizacije u očima javnosti. Način na koji se organizacija oglašava, odnosi prema društvu, potrošačima, klijentima i zaposlenicima utječe na njezin ugled, stoga je zadatak odnosa s javnošću vjerodostojno informirati javnost i izgraditi pozitivnu sliku organizacije. Kulturno poslovno ponašanje i komuniciranje u odnosima s javnošću ključ su za uspješnost organizacije. Društvene mreže kao novi mediji predstavljaju priliku odjelu odnosa s javnošću da ostvari besplatnu interakciju s organizacijom i javnostima. Društvene mreže omogućavaju odjelu za odnose s javnošću da izgradi vizualni identitet organizacije, komunicira s javnošću, osluškuje želje potrošača te da predstavi svoje proizvode i usluge.
Abstract (english)
The goal of an organization's public relations is to achieve relationship with media and collaborate with them with the aim of mutual satisfaction. Public Relations provides media informations about the organization, people within the organization, products and services, while the media on the other hand receive news and topicality. The way the organization communicates with the public, greatly affects the business and prosperity as well as the organization's success. The main task of public relations is to create a positive image of the organization in the public eye. The way the organization advertise, relates to the company, consumers, customers, and employees affects its reputation, so the public relations task is to inform the public and build a positive image of the organization Cultural business behavior and communication in public relations are key to the organization's success. Social Networks as New Media represent an opportunity for the public relations department to realize a free interaction with the organization and the public. Social networks enable the public relations department to build a visual identity of an organization, communicate with the public, listen to consumer desires, and present their products and services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:710315
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-10-04 10:11:50