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undergraduate thesis
Kreativnost u oglašavanju
2018. urn:nbn:hr:145:271746
Radočaj, Manuela
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing

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Radočaj, M. (2018). Kreativnost u oglašavanju (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:271746

Radočaj, Manuela. "Kreativnost u oglašavanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:271746

Radočaj, Manuela. "Kreativnost u oglašavanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:271746

Radočaj, M. (2018). 'Kreativnost u oglašavanju', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 07 December 2023, https://urn.nsk.hr/urn:nbn:hr:145:271746

Radočaj M. Kreativnost u oglašavanju [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2018 [cited 2023 December 07] Available at: https://urn.nsk.hr/urn:nbn:hr:145:271746

M. Radočaj, "Kreativnost u oglašavanju", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:271746

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Metadata
TitleKreativnost u oglašavanju
Title (english)Creativity in advertising
AuthorManuela Radočaj
MentorDavorin Turkalj (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberAnita Freimann (član povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Predmet ovog završnog rada je kreativnost u oglašavanju. Vidljivo je kako se svijet unazad par godina konstantno razvija, a samim time je i tehnologija sve naprednija. Poduzeća se sve više utrkuju sa konkurencijom kako bi napredovala i ostvarila najbolje rezultate. Upravo zbog toga, svako to poduzeće koje od sebe želi dati maksimum i uspješno konkurirati ostalima, kod zaposlenika mora razvijati kreativnost. Kreativnost možemo shvatiti kao proces koji uključuje stvaranje ideja. Možemo reći kako je kreativnost prisutna kod svih nas od samog rođenja, samo je pitanje koliko je ona razvijena. Predstavlja osobinu koja nas razdvaja od mase. Također, kreativnost je proces koji se može naučiti. Kreativnost je izuzetno važna u svim aspektima poslovanja. Omogućuje novim poduzećima da se probiju na tržište i postanu poznata, dok će ''starim'' poduzećima pripomoći pri daljnjem napretku, poboljšati im postojeću pozicija na tržištu, te uspješno riješiti probleme sa kojima se poduzeće susreće u svakodnevnom radu. Kreativnost je najčešće rezultat dobrog timskog rada, zato su u većini slučajeva kreativne osobe kritične, dominantne, uporne pri rješavanju problema, nekonvencionalne. Kreativnost u marketingu će uvijek donijeti rezultate, bili oni pozitivni ili negativni za poduzeće. Prema autorima Medić i Pancić ,,kreativnost je proces povezivanja nekoliko činjenica u određenu cjelinu s inventivnim ili inovacijskim rezultatima. ” (Medić i Pancić, 2009:7).
Abstract (english)
The subject of this final work is creativity in marketing. It is evident that the world is constantly evolving for several years, and technology is becoming more and more advanced. Businesses are increasingly working with the competition to advance and achieve the best results. For this reason, every company that wants to maximize and successfully compete with others, has to develop creativity in employees. Creativity can be understood as a process that involves creating ideas. We can say that creativity is present in all of us since birth, but the question is how much it has been developed. It represents a trait that develops us from mass. Creativity is also a process that can be learned. Creativity is extremely important in all aspects of business. It enables new companies to break into the market and become famous, while helping "old" companies further progress, improving existing market position and successfully solving the problems that the company faces in day-to-day work. Creativity is usually the result of good teamwork, and in most cases creative people are critical, dominant, persistent in solving problems, unconventional. Creativity in marketing will always bring results, whether they are positive or negative for the enterprise. Creativity is the process of connecting several facts to a particular entity with inventive or innovation results.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:271746
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-07 18:00:35