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undergraduate thesis
Utjecaj društvenih mreža na poslovanje
2018. urn:nbn:hr:145:185080
Ivanjko, Nera
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Ivanjko, N. (2018). Utjecaj društvenih mreža na poslovanje (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:185080

Ivanjko, Nera. "Utjecaj društvenih mreža na poslovanje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:185080

Ivanjko, Nera. "Utjecaj društvenih mreža na poslovanje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:185080

Ivanjko, N. (2018). 'Utjecaj društvenih mreža na poslovanje', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:185080

Ivanjko N. Utjecaj društvenih mreža na poslovanje [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:145:185080

N. Ivanjko, "Utjecaj društvenih mreža na poslovanje", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:185080

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Metadata
TitleUtjecaj društvenih mreža na poslovanje
Title (english)Social media impact on business
AuthorNera Ivanjko
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2018-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Tema ovog završnog rada je utjecaj društvenih mreža na poslovanje. Brz i nepredvidiv napredak u području tehnologije uvelike utječe na sve aspekte svakodnevnog života te posljedično i na poduzeća te način na koji posluju. Pojavom interneta te razvitkom utjecaja društvenih mreža na svakodnevni život stvorilo se novo područje djelovanja poduzeća – online. U temu rada uvodi se kroz povijest društvenih mreža te upoznavanjem s načinima na koje je razvitak društvenih mreža utjecao na suvremeno poslovanje. Ulaskom u detaljnije objašnjenje utjecaja društvenih mreža na suvremeno poslovanje dolazi se do neizbježne činjenice kako društvene mreže, poput ostalih alata poslovanja, nisu idealne te se mogu izdvojiti pozitivne i negativne strane korištenja društvenih mreža u poslovanju. Izdvajaju se najutjecajnije i najpopularnije društvene mreže koje poduzeća koriste ili bi trebali koristiti pri poslovanju. Nakon toga obrađuju se korisne strane korištenja društvenih mreža u poslovanju kao alat promocije i komunikacije s postojećim i potencijalnim potrošačima. Rad se zaključuje finalnim razmatranjem svega prethodno spomenutog uz napomene potencijalnih benefita korištenja društvenih mreža kao alata u poslovanju.
Abstract (english)
The subject of this final paper is social media impact on business. Fast and unpredictable progress in field of technology highly affects all the aspects of everyday life and consequently business and the way businesses function. With emersion of the Internet and development of the impact of social media on daily lives a new field of business activity was created – online business. This papers subject is introduced starting with history of social media and then introducing the ways in which social media has impacted todays business. Going into more detailed explanation of social media impact it can be concluded that there are both, positive and negative sides to using social media. Afterward, the most impactful and popular social media networks that businesses use or should be using are being mentioned. Furthermore, the beneficial sides of social media impact such as it being a tool for promotion or communication with existing and potential customers are being explored. This paper is concluded by reflecting on all of the previously mentioned with emphasis on potential benefits of using social media in business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:185080
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-14 10:38:12