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undergraduate thesis
Marketinški profil hrvatskog izvoznika - slučaj INA d.d.
2018. urn:nbn:hr:145:611173
Ljevar, Boris
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Ljevar, B. (2018). Marketinški profil hrvatskog izvoznika - slučaj INA d.d. (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:611173

Ljevar, Boris. "Marketinški profil hrvatskog izvoznika - slučaj INA d.d.." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:611173

Ljevar, Boris. "Marketinški profil hrvatskog izvoznika - slučaj INA d.d.." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:611173

Ljevar, B. (2018). 'Marketinški profil hrvatskog izvoznika - slučaj INA d.d.', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 22 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:611173

Ljevar B. Marketinški profil hrvatskog izvoznika - slučaj INA d.d. [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:611173

B. Ljevar, "Marketinški profil hrvatskog izvoznika - slučaj INA d.d.", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:611173

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Metadata
TitleMarketinški profil hrvatskog izvoznika - slučaj INA d.d.
Title (english)Croatian Exporters Marketing Profile –studycase INA
AuthorBoris Ljevar
MentorMirna Leko Šimić (mentor)
Committee memberMirna Leko Šimić (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-09-17-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Vanjska trgovina je iznimno važan segment svake zemlje, s obzirom da je krajnji cilj svake zemlje da se njezina raspoloživa bogatstva iskorištavaju što uspješnije te da se tako poveća i proizvodnja, zaposlenost i ukupan standard stanovnika. Internacionalizacija i globalizacija poslovanja, pojačale su značaj i utjecaj međunarodnog okruženja za suvremena poduzeća. To se prije svega vidi preko povezanosti međunarodne poslovne infrastrukture i institucija, koje definiraju okruženje međunarodnog poslovanja bez obzira na činjenicu što je on isprekidan državnim granicama i lokalnim barijerama. U suvremenim uvjetima došlo je do neophodne konverzacije ova dva nivoa u smislu jasnijeg usmjeravanja lokalnih okvira u pravcu globalno prihvaćenih načela, normi i pravila koji čine širi kontekst ekonomskog i poslovnog ponašanja. Poduzeća širenjem poslovanja izvan domaćih granica mogu osigurati dodatni kapacitet, ojačati svoju financijsku poziciju, osnažiti inovacijski potencijal i povećati dobit. Sve to, osim efekata za njih, djeluje povoljno i za njihove nacionalne ekonomije.
Abstract (english)
Foreign trade is an extremely important segment of each country, given that the ultimate goal of each country is to exploit its wealth as efficiently as possible and to increase production, employment and overall population standards. The internationalization and globalization of business have strengthened the significance and impact of the international environment for modern companies. This is primarily seen through the interconnection of international business infrastructure and institutions, which define the environment of international business, regardless of the fact that it is intertwined with state borders and local barriers. In the modern conditions, these two levels have been essential to better align local frameworks in the direction of globally accepted principles, norms and rules that make the broader context of economic and business behavior. Enterprises by expanding operations outside their domestic borders can provide additional capacity, strengthen their financial position, strengthen the innovation potential and increase profits. All this, besides the effects for them, also works favorably for their national economies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:611173
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-15 12:59:29