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undergraduate thesis
Digitalno oglašavanje pomoću društvenih mreža
2018. urn:nbn:hr:145:581205
Nagy, Dejan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Nagy, D. (2018). Digitalno oglašavanje pomoću društvenih mreža (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:581205

Nagy, Dejan. "Digitalno oglašavanje pomoću društvenih mreža." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:581205

Nagy, Dejan. "Digitalno oglašavanje pomoću društvenih mreža." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:581205

Nagy, D. (2018). 'Digitalno oglašavanje pomoću društvenih mreža', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:581205

Nagy D. Digitalno oglašavanje pomoću društvenih mreža [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:145:581205

D. Nagy, "Digitalno oglašavanje pomoću društvenih mreža", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:581205

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Metadata
TitleDigitalno oglašavanje pomoću društvenih mreža
Title (english)Digital advertising through social networks
AuthorDejan Nagy
MentorMarijana Zekić Sušac (mentor)
Committee memberMarijana Zekić Sušac (predsjednik povjerenstva)
Committee memberJosip Mesarić (član povjerenstva)
Committee memberIvana Barković Bojanić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2018-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Rad se temelji na analizi digitalnog oglašavanja, odnosno bavi se oglašavanjem putem društvenih mreža. Isto tako analizirani su trendovi oglašavanja i alati za praćenje istih. Kompjuterizacija i informatizacija je postala sinonim tehnološkog razvoja i kao takav konstantno je usmjeren na otkrivanje novih tehnologija i postignuća. Biti dio nečega takvog nije lak posao, naime, u virtualnom svijetu promjene se događaju na dnevnoj razini i upravo zato treba biti efikasan i efektivan kako bi na pravodoban način poduzeća mogla reagirati na novonastale promjene. Pridobiti potencijalnog kupca je teško a još je teže zadržati istog. Upravo iz tog razloga poduzeća kontinuirano pronalaze nove načine digitalnog oglašavanja kako bi se diferencirala od ostalih te na taj način postala prepoznatljiva kod kupaca. Načini, ciljevi, tehnike i vrste pokazatelja digitalnog oglašavanja navedeni su u nastavku rada. U praktičnom dijelu analizirano je više domaćih i stranih primjera digitalnog oglašavanja putem društvenih mreža te su analizirane prednosti i nedostaci navedenog oblika oglašavanja.
Abstract (english)
Work based on the development of digital advertising is based solely on social networks. Advertising trends and tracking tools are also analyzed. Computerization has become synonymous of technological development and as such it, is constantly focused on discovering new technologies and achievements. Being part of something like this is not easy, in fact, in the virtual world the changes are happening on a daily basis and that is why it needs to be efficient and effective in order to respond to new changes in a timely fashion. It is difficult to keep the buyers. For this reason, companies are continually finding new ways of digital advertising to differentiate themselves from others and to become recognizable to customers. The ways, goals, techniques and types of digital advertising indicators are listed below. In the practical part, several domestic and foreign examples of digital advertising were analyzed through social networks and analyzed the advantages and disadvantages of the mentioned form of advertising.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:581205
Study programmeTitle: Business Informatics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-16 12:27:16