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master's thesis
Korisnost elastičnosti potražnje za poslovno odlučivanje
2016. urn:nbn:hr:145:553315
Kuna, Katarina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of National and International Economics

Cite this document

Kuna, K. (2016). Korisnost elastičnosti potražnje za poslovno odlučivanje (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:553315

Kuna, Katarina. "Korisnost elastičnosti potražnje za poslovno odlučivanje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:553315

Kuna, Katarina. "Korisnost elastičnosti potražnje za poslovno odlučivanje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:553315

Kuna, K. (2016). 'Korisnost elastičnosti potražnje za poslovno odlučivanje', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 09 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:553315

Kuna K. Korisnost elastičnosti potražnje za poslovno odlučivanje [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2025 January 09] Available at: https://urn.nsk.hr/urn:nbn:hr:145:553315

K. Kuna, "Korisnost elastičnosti potražnje za poslovno odlučivanje", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:553315

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Metadata
TitleKorisnost elastičnosti potražnje za poslovno odlučivanje
Title (english)Usefulness of the elasticity of demand for business decision making
AuthorKatarina Kuna
MentorBoris Crnković (mentor)
Committee memberBoris Crnković (predsjednik povjerenstva)
Committee memberDomagoj Karačić (član povjerenstva)
Committee memberMaja Lamza Maronić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of National and International Economics)
Osijek
Defense date and country2016-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Budući da su danas potrošači u središtu poslovanja svakog poduzeća, potražnja je od izuzetne važnosti za donošenje poslovnih odluka. Potražnja obuhvaća sve potrošače koji na tržištu, u skladu sa svojim potrebama, traže određena dobra i usluge. Kako bi se mogle donositi poslovne odluke, potrebno je znati kakva je elastičnost potražnje. Elastičnost potražnje može biti cjenovna, dohodovna i križna. Elastičnost potražnje je izuzetno bitna kategorija za donošenje ključnih poslovnih odluka. Međutim, prije nego što se donesu poslovne odluke, potrebno je identificirati varijable elastičnosti važne za proces odlučivanja u koje se ubrajaju zapravo varijable koje utječu na tržišnu i individualnu potražnju. U ovom diplomskom radu se usredotočilo na potražnju i na elastičnost potražnje, te na korisnost elastičnosti potražnje za poslovno odlučivanje.
Abstract (english)
The demand is very important for decision making, because, consumers are at the center of business. Demand includes all consumers in the market, which, according with their needs, are looking for certain goods and services. To be able to make business decision, it is necessary to know something about the elasticity of demand. The elasticity of demand may be price, income and cross. The elasticity of demand is extremely important category for making business decisions. However, before company makse business decision, it's necessary to identify the variables which include actually variables that affect the market and individual demand. This thesis is focused on the demand, elasticity of demand and the usefulness of the elasticity of demand for business decision making.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:553315
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-07-20 06:18:33