prikaz prve stranice dokumenta Promocija vinske industrije
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undergraduate thesis
Promocija vinske industrije
2018. urn:nbn:hr:145:854462
Reškovac, Ana-Marija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of National and International Economics

Cite this document

Reškovac, A. M. (2018). Promocija vinske industrije (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:854462

Reškovac, Ana Marija. "Promocija vinske industrije." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:854462

Reškovac, Ana Marija. "Promocija vinske industrije." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:854462

Reškovac, A. M. (2018). 'Promocija vinske industrije', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 22 September 2020, https://urn.nsk.hr/urn:nbn:hr:145:854462

Reškovac AM. Promocija vinske industrije [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2018 [cited 2020 September 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:854462

A. M. Reškovac, "Promocija vinske industrije", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:854462

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Metadata
TitlePromocija vinske industrije
Title (english)Promotion of the wine industry
AuthorAna-Marija Reškovac
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberAntun Šundalić (član povjerenstva)
Committee memberBranko Matić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of National and International Economics)
Osijek
Defense date and country2018-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketinga se kontinuirano razvija te ima za cilj povećati kvalitetu života potrošača i svojih zaposlenika. Elementi marketing miksa su proizvod, cijena, promocija i distribucija, ovim se radom najveći fokus stavlja na promociju kao element marketing miksa. Radom se istražuju slijedeće aktivnosti promocijskog miksa: osobna prodaja, unapređenje prodaje, odnose s javnošću i publicitet, oglašavanje. Suvremeno društvo zahtijeva praćenje novih trendova i na području promocije, što od poslovnih subjekata zahtijeva razumijevanje, korištenje i ulaganje u e-promociju. E-promocija pored e-proizvoda i e-distribucije predstavlja elektroničke elemente marketinškog miksa. Promocija vinske industrije postaje imperativ, kojim se olakšava i povećava plasiranje vina na domaćem, ali i svjetskom tržištu, koje postaje sve značajnije za Hrvatske vinogradare. Hrvatska predstavlja zemlju koja ima razvijenu vinsku industriju, a vinogradarske regije prekrivaju gotovo čitavu državu.
Abstract (english)
Marketing is continually evolving and aims to increase the quality of life of consumers and their employees. The marketing mix elements are product, price, promotion, and distribution, this work puts the greatest focus on promotion as a marketing mix element. The following promotional mix activities are being explored: personal sales, sales promotion, public relations and publicity, advertising. Modern society requires tracking of new trends and promotions, which requires business understanding, use and investment in e-promotion from business entities. E-promotion alongside e-product and e-distribution is the electronic elements of a marketing mix. The promotion of the wine industry becomes imperative, which makes it easier and more expensive to place wines on the domestic and world market, which is becoming increasingly important for Croatian vintners. Croatia is a country with a developed wine industry, and the wine-growing regions cover almost the entire country.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:854462
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-21 15:29:28