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master's thesis
Održiva potrošnja u mlađoj populaciji
2018. urn:nbn:hr:145:657784
Barišić, Dinko
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Barišić, D. (2018). Održiva potrošnja u mlađoj populaciji (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:657784

Barišić, Dinko. "Održiva potrošnja u mlađoj populaciji." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:657784

Barišić, Dinko. "Održiva potrošnja u mlađoj populaciji." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:657784

Barišić, D. (2018). 'Održiva potrošnja u mlađoj populaciji', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:657784

Barišić D. Održiva potrošnja u mlađoj populaciji [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:657784

D. Barišić, "Održiva potrošnja u mlađoj populaciji", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:657784

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Metadata
TitleOdrživa potrošnja u mlađoj populaciji
Title (english)Sustainable consumption in the younger population
AuthorDinko Barišić
MentorMirna Leko Šimić (mentor)
Committee memberMirna Leko Šimić (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj i svrha ovoga rada je istražiti mišljenje i stavove mlađe populacije o konceptu održive potrošnje. No, kako bi se istražili stavovi o održivoj potrošnji potrebno je prethodno istražiti koncept održivog razvoja te njegove temeljne odrednice i institucionalni okvir. Na tragu toga je i ovaj rad te su u radu također objašnjeni koncepti odgovornog marketinga i zelenog marketinga. Potom je provedeno anketno istraživanje čiji su rezultati potom komentirani u raspravi i zaključku ovoga rada.
Abstract (english)
The aim and purpose of this paper is to explore the views and attitudes of the younger population on the concept of sustainable consumption. However, in order to explore the views on sustainable consumption, it is necessary to first explore the concept of sustainable development and its fundamental definition and institutional framework. This paper is also in the process of doing so and the concepts of responsible marketing and green marketing are also explained in the paper. Then a survey was carried out, whose results were then commented on in the discussion and conclusion of this paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:657784
Study programmeTitle: ECONOMIC POLICY AND REGIONAL DEVELOPMENT
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-12-07 12:36:15