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master's thesis
Organizacija i provedba marketinga na primjeru Svjetskog kupa u gimnastici- Dobro World Cup Osijek 2018
2018. urn:nbn:hr:145:946570
Lujev, Tihana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Lujev, T. (2018). Organizacija i provedba marketinga na primjeru Svjetskog kupa u gimnastici- Dobro World Cup Osijek 2018 (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:946570

Lujev, Tihana. "Organizacija i provedba marketinga na primjeru Svjetskog kupa u gimnastici- Dobro World Cup Osijek 2018." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:946570

Lujev, Tihana. "Organizacija i provedba marketinga na primjeru Svjetskog kupa u gimnastici- Dobro World Cup Osijek 2018." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:946570

Lujev, T. (2018). 'Organizacija i provedba marketinga na primjeru Svjetskog kupa u gimnastici- Dobro World Cup Osijek 2018', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 13 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:946570

Lujev T. Organizacija i provedba marketinga na primjeru Svjetskog kupa u gimnastici- Dobro World Cup Osijek 2018 [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:145:946570

T. Lujev, "Organizacija i provedba marketinga na primjeru Svjetskog kupa u gimnastici- Dobro World Cup Osijek 2018", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:946570

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Metadata
TitleOrganizacija i provedba marketinga na primjeru Svjetskog kupa u gimnastici- Dobro World Cup Osijek 2018
Title (english)Organization and marketing implementation of the example of the Gymnastics World Cup – DOBRO World Cup Osijek 2018.
AuthorTihana Lujev
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBranimir Marković (član povjerenstva)
Committee memberBranko Matić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2018-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Sport se ubraja u skupinu neprofitnih djelatnosti jer je njegov primarni cilj ostvarivanje društvene vrijednosti ili korist, a tek onda slijedi ostvarivanje profita. Organizacija sportskih događaja podrazumjeva primjenu marketinga posebnih područja, odnosno društvenog marketinga. Simbioza sporta i marketinga zahtjeva dublje objašnjenja interakcije socijalnih, ekonomskih, tehnoloških, političkih i psiholoških okolnosti. S razvojem sporta i njegovim grananjem na amaterski sport, profesionalni sport i sportsku rekreaciju dolazi do postupnog razvoja ekonomskog aspekta u sportu, a s time i do potrebe razvoja sportskog marketinga. Organizacija sportskih natjecanja na međunarodnoj razini zahtjeva pomno postavljen i proveden marketing plan. Prilikom izrade media plana primjenjena je segmentacija tržišta prema dobi (djeca, mladi i stari). Već desetu godinu za redom Osijek je bio grad domaćin Svjetskog kupa u gimnastici. Cilj organizatora Svjetskog kupa u gimnastici DOBRO World CUP Osijek 2018. je popularizacija gimnastičkog sporta kao najraširenijeg oblika tjelovježbe kod djece i mladih sa svrhom poticanja na aktivan i zdrav način života od najranije dobi, te promidžba sportskih vrijednosti i popularizacija sporta među građanima.
Abstract (english)
Sports is considered to be a nonprofit activity since its primary goal is to achieve social value or benefit, while making a profit is a secondary goal. The organization of sports events implies the implementation of marketing of specific areas, i.e., social marketing. The symbiosis of sports and marketing demands a deeper explanation of the interaction of social, economic, technological, political, and psychological circumstances. Along with the development of sports and its branching into amateur, professional, and recreation sports, the economic aspect of sports gradually develops, resulting in the arising need for sports marketing development. The organization of sports competitions at the international level requires a carefully developed and implemented marketing plan. In the development of the media plan, age-based market segmentation was employed (children, the youth, and the elderly). For the tenth consecutive year, Osijek was the host city of the Gymnastics World Cup. The goal of the organizer of the DOBRO Gymnastics World Cup Osijek 2018 is the popularization of gymnastics as the most widespread form of exercise in children and the youth with the purpose of encouraging an active and healthy lifestyle from the earliest age as well as promoting sports values and the popularization of sports among the citizens.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:946570
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-12-11 15:43:59