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master's thesis
Uloga CRM-a u poslovanju
2018. urn:nbn:hr:145:369879
Primožić, Marina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing

Cite this document

Primožić, M. (2018). Uloga CRM-a u poslovanju (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:369879

Primožić, Marina. "Uloga CRM-a u poslovanju." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:369879

Primožić, Marina. "Uloga CRM-a u poslovanju." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:369879

Primožić, M. (2018). 'Uloga CRM-a u poslovanju', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 22 September 2023, https://urn.nsk.hr/urn:nbn:hr:145:369879

Primožić M. Uloga CRM-a u poslovanju [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2018 [cited 2023 September 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:369879

M. Primožić, "Uloga CRM-a u poslovanju", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:369879

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Metadata
TitleUloga CRM-a u poslovanju
Title (english)The role of CRM in business
AuthorMarina Primožić
MentorDrago Ružić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Gledajući s aspekta današnjeg poslovanja, vidljivo je da je CRM poslovni proces u kojem su odnosi kupaca, lojalnost i razne vrijednosti izgrađeni kroz pojedine strategije i aktivnosti. Prema tome, CRM omogućava tvrtkama da razvijaju dugoročne veze s trenutnim i potencijalnim kupcima, istovremeno olakšavajući mnogobrojne korporativne performanse. Također, CRM projekti u današnje vrijeme započinju s puno očekivanja, i to iz razloga jer ljudi očekuju CRM sustav za poboljšanje produktivnosti, povećanje prodaje, pojednostavljivanje poslovanja i uštedu novca. S druge strane, CRM omogućava poduzeću produbljivanje odnosa s korisnicima, korisnicima usluga, kolegama, partnerima i dobavljačima. Stvaranje dobrih odnosa, kao i praćenje izgleda, ključno je za stjecanje i zadržavanje kupaca, što je u središtu funkcije CRM – a
Abstract (english)
Looking at the aspect of today's business, it is clear that CRM is a business process in which customer relationships, loyalty and various values are built through individual strategies and activities. Consequently, CRM enables businesses to develop long – term relationships with current and potential customers, while facilitating many corporate performance. Also, CRM projects are starting to come to great lengths today, because people expect a CRM system to improve productivity, increase sales, simplify business and save money. On the other hand, CRM enables the company to deepen relationships with customers, service users, colleagues, partners, and suppliers. Creating good relationships as well as tracking looks is key to acquiring and retaining customers, which is at the heart of CRM.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:369879
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-12-11 17:55:14