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undergraduate thesis
Uloga poslovne etike u suvremenom poslovanju
2018. urn:nbn:hr:145:593048
Hršak, Marina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Hršak, M. (2018). Uloga poslovne etike u suvremenom poslovanju (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:593048

Hršak, Marina. "Uloga poslovne etike u suvremenom poslovanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:593048

Hršak, Marina. "Uloga poslovne etike u suvremenom poslovanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:593048

Hršak, M. (2018). 'Uloga poslovne etike u suvremenom poslovanju', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:593048

Hršak M. Uloga poslovne etike u suvremenom poslovanju [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:593048

M. Hršak, "Uloga poslovne etike u suvremenom poslovanju", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:593048

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Metadata
TitleUloga poslovne etike u suvremenom poslovanju
Title (english)The role of business ethics in modern management
AuthorMarina Hršak
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2018-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Predmet ovog rada je uloga poslovne etike u suvremenom poslovanju. Niz čimbenika koji nastaju kao posljedica gospodarskog rasta ukazuju nam kako je potrebno posebnu pažnju posvetiti sustavu etičnih vrijednosti. Danas, u doba rastuće globalizacije te konstantne poslovne nesigurnosti i neizvjesnosti, profitabilnost, konkurentnost i ostvarivanje zadanih ciljeva nameću se kao temeljni uvjeti opstanka te se često dovode u sukob sa pitanjem morala. Budući da su razni oblici ne etičnog ponašanja postali uobičajena pojava u poslovanju potrebno je pronaći ravnotežu između etične odluke i odluke koja će poboljšati poslovanje. To je postao pravi izazov velikom broju današnjih menadžera koji su vođeni prvenstveno ostvarivanjem profita te istovremeno „opravdano“ zapostavljaju pitanje etike i morala. Temeljno pitanje je na koji način uvesti načelo etičnosti u suvremena poslovanja te ga učiniti alatom pomoću kojeg se ostvaruje dugoročan rast i profitabilnost. Iako se organizacije bore sa pronalaskom optimalnog rješenja jedno je sigurno, rad cjelokupne organizacije i svakog pojedinca unutar nje mora se temeljiti na jednakim i zajedničkim principima, načelima i stavovima. Jedino organizacije koje će uspijevati u uspostavljanju potrebne ravnoteže između etičnosti i profitabilnosti biti one koje će ostvariti dugoročan uspjeh kroz rast i razvoj.
Abstract (english)
The subject of this paper is the role of business ethics in modern management. A series of consequences of economic growth, point out that special attention should be paid to the system of ethical values. Today, in the era of growing globalization and constant business insecurity and uncertainty, profitability, competitiveness and achievements of goals are imposed as the underlying conditions of survival and often lead to conflict with the moral issue. Since various forms of non- ethical behavior have become commonplace in business, it is necessary to find a balance between ethical decisions and decisions that will improve business. This has become a real challenge for a large number of today's managers who are guided primarily by profit making and, at the same time, „justified“ neglect the issue of ethics and morals. The underlying question is how to introduce the principle of ethics into modern business and make it a tool for long-term growth and profitability. While organizations are struggling to find the optimal solution, one thing is certain, the work of entire organization and every individual within it must be based on equal and common principles and attitudes. The only organizations that will succeed in establishing the necessary balance between ethics and profitability will be those that will achieve long-term success through growth and development.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:593048
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-12-18 11:27:34