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undergraduate thesis
Komunikacija u prodaji
2018. urn:nbn:hr:145:455030
Jurić, Nikola
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Jurić, N. (2018). Komunikacija u prodaji (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:455030

Jurić, Nikola. "Komunikacija u prodaji." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:455030

Jurić, Nikola. "Komunikacija u prodaji." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:455030

Jurić, N. (2018). 'Komunikacija u prodaji', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:455030

Jurić N. Komunikacija u prodaji [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:455030

N. Jurić, "Komunikacija u prodaji", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:455030

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Metadata
TitleKomunikacija u prodaji
Title (english)Communication in sales
AuthorNikola Jurić
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberIvana Barković Bojanić (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2018-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Prodaja predstavlja proces kojim je neki proizvod ili usluga predan drugoj fizičkoj ili pravnoj osobi u trajno vlasništvo za određenu cijenu. Komunikacija je u današnje vrijeme izuzetno olakšana budući da su se s vremenom razvila sredstva masovnog komuniciranja te su stvoreni novi, učinkovitiji, jeftiniji te korisnicima pristupačniji, informacijsko-komunikacijski sustavi. Prethodno navedeno značajno je utjecalo i e-poslovanje te elektroničku trgovinu kao jednu od njegovih značajnih sastavnica. Najveću pažnju tvrtke u prodaji posvećuju verbalnoj komunikaciji jer na taj način direktno i namjerno komuniciraju s klijentima, no u posljednje vrijeme sve je važnija i neverbalna komunikacija, odnosno govor tijela. Strah u prodaji je prisutan kod gotovo 80% prodavača. Prodavač koji je svladao strah prodaje gotovo pet puta više od prodavača koji ima problema sa strahom. Korištenje komunikacije u prodaji je vidljivo na primjerima Audi-a i Nike-a. Kada se govori o korištenju komunikacije u prodaji, Audi mnogo ulaže u samu komunikaciju. Jedan od glavnih znakova komunikacije Audi-a jest njegov znak odnosno logo. Kroz uspješnu implementaciju, Nike nastoji osnažiti imidž robne marke i povećati potražnju za svojim proizvodima.
Abstract (english)
The sale is a process by which a product or service is delivered to another natural or legal person in permanent ownership for a certain price. Communication is nowadays extremely facilitated since mass media have developed over time and new, more efficient, cheaper and more accessible, information-communication systems have been created. The e-business and e-commerce as one of its important components have been significantly influenced by the above. The biggest attention of the company's sales is dedicated to verbal communication because it directly and intentionally communicates with clients, but lately it is all important non-verbal communication,or body language. Fear in sales is present in nearly 80% of sellers. A salesman who has overcome the fear sells almost five times more than a one who did not. The use of sales communications is evident in the examples of Audi and Nike. When talking about the use of communication in sales, Audi is investing heavily in communication itself. One of the main signs of Audi's communication is its sign or logo. Through its successful deployment, Nike seeks to empower brand image and increase demand for its products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:455030
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-12-18 12:49:13