prikaz prve stranice dokumenta Suvremene tehnologije i poslovno komuniciranje na primjeru Addiko banke
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undergraduate thesis
Suvremene tehnologije i poslovno komuniciranje na primjeru Addiko banke
2018. urn:nbn:hr:145:791514
Milaković, Iva
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Milaković, I. (2018). Suvremene tehnologije i poslovno komuniciranje na primjeru Addiko banke (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:791514

Milaković, Iva. "Suvremene tehnologije i poslovno komuniciranje na primjeru Addiko banke." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:791514

Milaković, Iva. "Suvremene tehnologije i poslovno komuniciranje na primjeru Addiko banke." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:791514

Milaković, I. (2018). 'Suvremene tehnologije i poslovno komuniciranje na primjeru Addiko banke', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:791514

Milaković I. Suvremene tehnologije i poslovno komuniciranje na primjeru Addiko banke [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:145:791514

I. Milaković, "Suvremene tehnologije i poslovno komuniciranje na primjeru Addiko banke", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:791514

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Metadata
TitleSuvremene tehnologije i poslovno komuniciranje na primjeru Addiko banke
Title (english)Modern technology and business communication in the example of Addiko bank
AuthorIva Milaković
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2018-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Addiko banka je u srpnju 2016. godine preuzela vlasništvo nad Hypo Alpe Adria bankom te je tako ušla na hrvatsko tržište. U skladu s velikom promjenom u upravljačkoj i vlasničkoj strukturi banke, Addiko banka napravila je potpuni rebranding organizacije koji se očitovao u promjeni imena, vizualnog identiteta, komunikacije, ali i načina poslovanja. Addiko banka pojednostavnila je četiri navedena aspekta branda i krenula u osvajanje tržišta. Također, jedan od ciljeva bio je i digitalizacija poslovanja koja je svoj vrhunac doživjela lansiranjem „Viber bankarstva“, redizajnom Addiko Mobile aplikacije za mobilno bankarstvo te otvaranjem prve digitalizirane poslovnice u Republici Hrvatskoj. Rad donosi analizu komuniciranja Addiko banke na digitalnim kanalima poput društvenih mreža i web stranice koja otkriva okretanje Addiko banke mlađoj populaciji kao ciljnoj skupini za stvaranje buduće klijentele.
Abstract (english)
Addiko bank took over the ownership rights from Hypo Alpe Adria bank in July 2016. and by doing that it entered the Croatian market. In accordance with the big change in ownership and operating structure, Addiko bank created a complete rebranding of the organization which resulted in changes of the name, visual identity, communication, but also of the business activity. Addiko bank simplified those four aspects and set off to conquer the market. Also, one of the goals was to digitize business activity which reached it's height with the launch of „Viber banking“, redesign of Addiko Mobile application for mobile banking and with opening of the first digitized office in Croatia. This paper brings the communication analysis of Addiko bank through digital channels which display the turning of Addiko bank over to younger population.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:791514
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-12-20 09:40:32