prikaz prve stranice dokumenta Utjecaj okoline na poduzeće
Access restricted to students and staff of home institution
undergraduate thesis
Utjecaj okoline na poduzeće
2018. urn:nbn:hr:145:068383
Nekić, Toni
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Nekić, T. (2018). Utjecaj okoline na poduzeće (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:068383

Nekić, Toni. "Utjecaj okoline na poduzeće." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:068383

Nekić, Toni. "Utjecaj okoline na poduzeće." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:068383

Nekić, T. (2018). 'Utjecaj okoline na poduzeće', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:068383

Nekić T. Utjecaj okoline na poduzeće [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:068383

T. Nekić, "Utjecaj okoline na poduzeće", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:068383

Please login to the repository to save this object to your list.
Metadata
TitleUtjecaj okoline na poduzeće
Title (english)Environmental influence on business
AuthorToni Nekić
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2018-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Microeconomics
Abstract
Okolina je koncepcijski širok pojam, te su ju zbog toga brojni autori definirali. Prema Bubleu (2005) okolina poduzeća se može definirati kao sveukupnost pojava i čimbenika izvan poduzeća i unutar njega koji direktno i indirektno utječu na njegovo djelovanje, ponašanje i razvitak. Za poduzeće okolina označava izvor neizvjesnosti i izvor resursa, stoga razlikujemo stabilnu, rizičnu i neizvjesnu okolinu. Glavna podjela okoline je na eksternu i internu. Eksterna okolina obuhvaća opću ili... More makro okolinu i poslovnu ili okolinu zadatka. Industrijska okolina je dodatni segment eksterne okoline koja se temelji na Porterovom modelu pet konkurentskih snaga čija je svrha procijeniti poziciju poduzeća u odnosu na konkurenciju. Internu okolinu čine svi faktori unutar poduzeća, te poduzeće na nju u potpunosti utječe. S obzirom da okolina ne može biti u potpunosti stabilna ili dinamična, potrebno ju je neprestano analizirati kako ne bi ugrozila poslovanje poduzeća. Za analizu opće okoline poduzeća koriste se sljedeće metode: skeniranje opće okoline, ETOP analiza, analiza i procjena ranjivosti, analiza i procjena tehnologije. Za analizu poslovne okoline upotrebljavaju se sljedeće metode: skeniranje poslovne okoline, analiza konkurencije, stakeholder analiza. Prilikom analize interne okoline najpoznatija metoda je SWOT analiza koja proučava snage i slabosti poduzeća, prilike i prijetnje iz okoline. Okolina je za svako poduzeće drugačija, zato odnos između poduzeća i okoline može biti reaktivan, proaktivan ili interaktivan. Less
Abstract (english)
Environment is conceptually broad term, so because of that numerous authors have defined her. According to Buble (2005), the business environment can be defined as the overall occurrences and factors within and outside the business, which directly and indirectly affect its performance, behavior and development. For a company, the environment denotes a source of uncertainty and a source of resources, so we differentiate stable, risky and uncertain environment. The main division of... More environment is the external and internal environment. The external environment includes the general or macro environment and the business or task environment. Industrial environment is an additional segment of the external environment, which is based on Porter's Five Forces Framework, whose purpose is to assess a position of the company compared to competition. The internal environment consist of all the factors that are within the business, so the business affects on them completely. Considering that the environment can't be completely stable or dynamic, it is necessary to analyze her constantly, so she wouldn't endanger the business of company. When analyzing the general environment, the following methods are used: scanning of the general environment, ETOP analysis, analysis and assessment of vulnerability, analysis and assessment of technology. Following methods are used when analyzing the business environment: scanning of the business environment, competition analysis, business-interested parties analysis. When analyzing the internal environment, the most famous method is a SWOT analysis, which study the strengths and weaknesses of the company, the opportunities and threats from the environment. The environment is different for each company, so the relationship between the company and the environment can be reactive, proactive or interactive. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:068383
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-12-21 08:58:42
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.