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master's thesis
Alternativni oblici oglašavanja
2018. urn:nbn:hr:145:369019
Andrišić, Matko
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Andrišić, M. (2018). Alternativni oblici oglašavanja (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:369019

Andrišić, Matko. "Alternativni oblici oglašavanja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:369019

Andrišić, Matko. "Alternativni oblici oglašavanja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:369019

Andrišić, M. (2018). 'Alternativni oblici oglašavanja', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:369019

Andrišić M. Alternativni oblici oglašavanja [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:145:369019

M. Andrišić, "Alternativni oblici oglašavanja", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:369019

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Metadata
TitleAlternativni oblici oglašavanja
Title (english)Alternative forms of advertising
AuthorMatko Andrišić
MentorDavorin Turkalj (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovoga rada su „Alternativni oblici oglašavanja“. U okviru rada definirani su i predstavljeni e - marketing kao aktivnosti i proces te su predstavljeni oglašavanje i alternativni oblici oglašavanja. U okviru navedenog analizirani su utjecaj interneta na marketing te prednosti internetskog marketinga u odnosu na klasični marketing. Također, analizirani su povijest oglašavanja, ciljevi oglašavanja, vrste i mediji oglašavanja te pitanje etike u oglašavanju. Što se alternativnih oblika oglašavanja tiče, predstavljeni su viralni i gerilski marketing te prikriveno oglašavanje. Time je dobiven kvalitetan teorijski okvir i podloga za provedbu i pisanje praktičnog dijela rada. U praktičnom dijelu rada prikazani su primjeri alternativnih oblika oglašavanja te je provedeno anketno istraživanje u studentskoj populaciji na temu alternativnih oblika oglašavanja. Potom su zaključku rada dana promišljanja autora o istraživanoj tematici.
Abstract (english)
The topic of this paper is "Alternative forms of advertising". Within the scope of the work, e - marketing is defined as activities and processes and advertising and alternative forms of advertising are presented. Within the aforementioned, the influence of Internet on marketing and the advantages of Internet marketing have been analyzed in relation to classical marketing. Also, the history of advertising, the advertising goals, the type and the advertising media, and the issue of advertising ethics have been analyzed. As for alternative forms of advertising, viral and guerrilla marketing and covert advertising are presented. This provides a good theoretical framework and the basis for the implementation and writing of the practical part of the work. In the practical part of the paper, examples of alternative forms of advertising are presented and a survey conducted in the student population on alternative advertising forms. The conclusion of the author's reflection on the subject was then concluded.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:369019
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-01-11 11:47:10