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master's thesis
Utjecaj Opće uredbe o zaštiti osobnih podataka na digitalni marketing
2018. urn:nbn:hr:145:528559
Blažević, Martina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Blažević, M. (2018). Utjecaj Opće uredbe o zaštiti osobnih podataka na digitalni marketing (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:528559

Blažević, Martina. "Utjecaj Opće uredbe o zaštiti osobnih podataka na digitalni marketing." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:528559

Blažević, Martina. "Utjecaj Opće uredbe o zaštiti osobnih podataka na digitalni marketing." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:528559

Blažević, M. (2018). 'Utjecaj Opće uredbe o zaštiti osobnih podataka na digitalni marketing', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 21 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:528559

Blažević M. Utjecaj Opće uredbe o zaštiti osobnih podataka na digitalni marketing [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 21] Available at: https://urn.nsk.hr/urn:nbn:hr:145:528559

M. Blažević, "Utjecaj Opće uredbe o zaštiti osobnih podataka na digitalni marketing", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:528559

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Metadata
TitleUtjecaj Opće uredbe o zaštiti osobnih podataka na digitalni marketing
Title (english)The impact of the general data protection regulation on digital marketing
AuthorMartina Blažević
MentorDavorin Turkalj (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberAntun Šundalić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Opću Uredbu o zaštiti podataka (engl. The General Data Protection Regulation – GDPR) donijela je Europska unija odnosno Europski parlament i Vijeće Europske unije 27. travnja 2016. godine, a ista je stupila na snagu, tj. primjenjuje se od 25. svibnja 2018. godine. Opća Uredba o zaštiti podataka uređuje područje prikupljanja, obrade, pohrane odnosno općenito područje zaštite osobnih podataka fizičkih osoba. Pravo na zaštitu osobnih podataka jedno je od temeljnih prava svakog čovjeka i kao takvo ga je potrebno zaštititi. GDPR se izravno primjenjuje u svim državama članicama Europske unije, a obveznici primjene su sve tvrtke, institucije, ustanove, udruge, agencije, upravne organizacije itd. koje obrađuju osobne podatke fizičkih osoba u okviru svoje nadležnosti odnosno djelatnosti unutar Europske unije. Ovim diplomskim radom obrađena je važnost zaštite podataka te učinci Opće Uredbe o zaštiti osobnih podataka koja osim što naglasak stavlja na način prikupljanja i obrade osobnih podataka pojedinaca, tjera poslovne subjekte da djeluju transparentno. Za potrebe ovog rada analiziran je poslovni slučaj telekomunikacijskog poduzeća čije korištenje usluga zahtijeva ostavljanje osobnih podataka
Abstract (english)
The General Data Protection Regulation (GDPR) was adopted by the European Union, regarding European Parliament and the Council of the European Union on April 27, 2016, which entered into force on 25 May, 2018. The General Data Protection Regulation regulates the area of collection, processing, storage, or general area of protection of personal data of every individual. The right to protection of personal data is one of the fundamental rights of every person and as such it is necessary to protect it. GDPR is directly applicable in all EU member states, and the obligers are all companies, institutions, institutions, associations, agencies, administrative organizations, etc. who process personal data of natural persons within their jurisdiction or activities within the European Union. This thesis focused on the importance of data protection and the effects of the General Data Protection Regulation which, besides changing the way of collecting and processing personal data of individuals, enables businesses to operate transparently. For the purposes of this paper, the business case of a telecommunications company has been analyzed, whose use of services requires gathering personal data.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:528559
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-01-18 12:46:33