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master's thesis
Utjecaj društvenih čimbenika na mlade potrošače prilikom kupnje odjevnih predmeta
2018. urn:nbn:hr:145:183062
Periša, Petra
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Periša, P. (2018). Utjecaj društvenih čimbenika na mlade potrošače prilikom kupnje odjevnih predmeta (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:183062

Periša, Petra. "Utjecaj društvenih čimbenika na mlade potrošače prilikom kupnje odjevnih predmeta." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:183062

Periša, Petra. "Utjecaj društvenih čimbenika na mlade potrošače prilikom kupnje odjevnih predmeta." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:183062

Periša, P. (2018). 'Utjecaj društvenih čimbenika na mlade potrošače prilikom kupnje odjevnih predmeta', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 08 December 2023, https://urn.nsk.hr/urn:nbn:hr:145:183062

Periša P. Utjecaj društvenih čimbenika na mlade potrošače prilikom kupnje odjevnih predmeta [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2018 [cited 2023 December 08] Available at: https://urn.nsk.hr/urn:nbn:hr:145:183062

P. Periša, "Utjecaj društvenih čimbenika na mlade potrošače prilikom kupnje odjevnih predmeta", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:183062

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Metadata
TitleUtjecaj društvenih čimbenika na mlade potrošače prilikom kupnje odjevnih predmeta
Title (english)The influence of social factors on young consumers when purchasing clothing items
AuthorPetra Periša
MentorDražen Ćućić (mentor)
Committee memberDražen Ćućić (predsjednik povjerenstva)
Committee memberDavor Dujak (član povjerenstva)
Committee memberIvo Mijoč (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2018-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj ovog rada je prikazati utjecaj društvenih čimbenika koji utječu na mlade potrošače prilikom kupnje odjevnih predmeta. Rad obuhvaća elemente poput kulture, razine socijalizacije, pripadnosti različitim društvenim grupama, obitelj te brojne druge čimbenike koji imaju utjecaj prilikom kupovine. Nadalje, koristeći okvire koje obuhvaćaju pojmovi "kupologija" i "brendiranje" pokušatI ćemo pružiti odgovore na pitanja zbog čega nešto kupujemo te zbog kojih utjecaja ljudski mozak preferira brendirane proizvode. Uz to, pružit ćemo osvrt na estetiku odijevanja, primjerice na koji način se vrednuje što je lijepo te kako se određuje kriterij ljepote. U nastavku rada detaljnije ćemo objasniti pojam „tiranija mode“ pozivajući se na korištenu literaturu. Prilikom pisanja rada korištena je brojna domaća i strana literatura s ciljem što uspješnijeg prikaza istraživanja.
Abstract (english)
Goal of this master thesis is to present impact of social elements that affect young consumers' while shopping for clothes. Thesis includes influence that culture, level of socialization, participation in different social groups, family and many other elements have in the process of shopping. Furthermore, by using framework provided by terms "Shopology" and "Branding" we will try to provide answers on why we buy something and what affects our brain to prefer branded products. In addition, we shall present a short review of aesthetics of dressing, for example what is considered as beautiful and what are criteria of beauty. After that we are going to give more detailed explanation of term "tyranny of fashion" as it is being defined in used literature. In the process of writing we have consulted numerous domestic and foreign authors in order to provide the best possible presentation of our research.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:183062
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-02-08 13:15:41