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professional thesis
Strateškim upravljanjem poduzećem do postizanja konkurentske prednosti
2019. urn:nbn:hr:145:610398
Maljur Papić, Maja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of National and International Economics

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Maljur Papić, M. (2019). Strateškim upravljanjem poduzećem do postizanja konkurentske prednosti (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:610398

Maljur Papić, Maja. "Strateškim upravljanjem poduzećem do postizanja konkurentske prednosti." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:610398

Maljur Papić, Maja. "Strateškim upravljanjem poduzećem do postizanja konkurentske prednosti." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:610398

Maljur Papić, M. (2019). 'Strateškim upravljanjem poduzećem do postizanja konkurentske prednosti', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 24 February 2025, https://urn.nsk.hr/urn:nbn:hr:145:610398

Maljur Papić M. Strateškim upravljanjem poduzećem do postizanja konkurentske prednosti [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 February 24] Available at: https://urn.nsk.hr/urn:nbn:hr:145:610398

M. Maljur Papić, "Strateškim upravljanjem poduzećem do postizanja konkurentske prednosti", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:610398

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Metadata
TitleStrateškim upravljanjem poduzećem do postizanja konkurentske prednosti
Title (english)Gaining competitive advantage through strategic management of company
AuthorMaja Maljur Papić
MentorSunčica Oberman Peterka (mentor)
Committee memberSanja Pfeifer (predsjednik povjerenstva)
Committee memberSunčica Oberman Peterka (član povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of National and International Economics)
Osijek
Defense date and country2019-02-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Rad se sastoji od tri dijela. U prvom dijelu je dan teoretski okvir s posebnim naglaskom na karakteristike strateškog planiranja i upravljanja. Opisani su pojmovi strategije poslovanja, strateški elementi, najznačajniji strateški alati itd. Drugi dio rada opisuje povijesni razvoj trgovačkih centara od samih početaka okupljanja ljudi na jednom mjestu radi organizirane kupovine različitih dobara i usluga, pa sve do današnjih modernih centara koji nude bazene, igrališta, kulturno umjetničke manifestacije i koji su evoluirali u središta namijenjena za cjelodnevni boravak, a ne samo obavljanje kupovine. U trećem dijelu rada se na primjeru trgovačkog centra Portanova dokazuje kako se mijenjaju navike posjetitelja kroz godine i kako je strateško upravljanje centrom kroz prilagođavanje promjenjivim tržišnim uvjetima i internim mogućnostima te dugoročno planiranje osnova za postizanje i održavanje konkurentske prednosti.
Abstract (english)
The paper consists of three parts. First part consists of a theoretical framework with a special emphasis on the characteristics of strategic planning and management. Terms of the business strategy, strategic elements and the most important strategic tools are described in this part of work. The second part of the paper describes the historical development of shopping centers since the beginnings when people for the first time started to gather in one place for the purpose of organized purchases of various goods and services to the present modern shopping centers which, among regular offer, are offering visitors an attraction such as swimming pools, playgrounds and cultural art manifestations. Today’s shopping centers evolved into places intended for a whole day leisure time and not just shopping. The third part of the paper is using an example of the Portanova shopping center to describe changes in visitor’s habits through years and how strategic shopping center’s management is adapting to constantly changing conditions on the market and how their internal capabilities of long-term planning are the basis for achieving and maintain competitive advantages.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:610398
Study programmeTitle: Postgraduate Specialist University Study Program, Management of Economic Development
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica upravljanja ekonomskim razvojem (sveučilišni/a specijalist/specijalistica upravljanja ekonomskim razvojem)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-04-05 09:54:54