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master's thesis
Oglašavanje kroz strategiju utjecajnih osoba
2019. urn:nbn:hr:145:489493
Šljivac, Mislav
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Šljivac, M. (2019). Oglašavanje kroz strategiju utjecajnih osoba (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:489493

Šljivac, Mislav. "Oglašavanje kroz strategiju utjecajnih osoba." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:489493

Šljivac, Mislav. "Oglašavanje kroz strategiju utjecajnih osoba." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:489493

Šljivac, M. (2019). 'Oglašavanje kroz strategiju utjecajnih osoba', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:489493

Šljivac M. Oglašavanje kroz strategiju utjecajnih osoba [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:489493

M. Šljivac, "Oglašavanje kroz strategiju utjecajnih osoba", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:489493

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Metadata
TitleOglašavanje kroz strategiju utjecajnih osoba
Title (english)Promotion through influencer marketing strategy
AuthorMislav Šljivac
MentorIvan Kelić (mentor)
Committee memberIvan Kelić (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-03-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Influence marketing, novi je pojam u marketingu koji spaja upotrebu društvenih medija, koji koriste brandovi uz posredstvo utjecajnih osoba sa društvenih mreža. Influence marketing relativno je nov pojam u svijetu komunikacija, no svjedočimo vremenu u kojem se svakodnevno koristi. Zadaća ovog rada je proniknuti u evoluciju samog pojma kroz već otprije poznate pojmove u marketingu, te pratiti kako se kroz prijašnje obrasce ponašanja potrošača može pronaći logičan slijed između komuniciranja u prošlosti i danas. Utjecajna osoba ili influencer je središnja figura ovog rada i na primjeru Alis Marić želi se doći do zaključaka kako svijet influencera funkcionira.
Abstract (english)
Influence marketing is a new term in the marketing world which connects usage of social media, which are used by brand in a mediation of influencers from social networks. Influence marketing is a relatively new term in the world of communication, but today we are witnesses of time where is used on daily basis. The main goal of this paper is to explore the evolution process of a term which are formerly known in marketing, and track how consumer behavior finds logic in communication in past and today. Influencer is a main figure of this paper, and on the example of Alis Marić is wanted to conclude how world od influencers function.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:489493
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-04-05 11:34:34