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undergraduate thesis
Utjecaj društvenih mreža na kreativnost u poslovanju
2019. urn:nbn:hr:145:222128
Milković, Dora
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Milković, D. (2019). Utjecaj društvenih mreža na kreativnost u poslovanju (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:222128

Milković, Dora. "Utjecaj društvenih mreža na kreativnost u poslovanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:222128

Milković, Dora. "Utjecaj društvenih mreža na kreativnost u poslovanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:222128

Milković, D. (2019). 'Utjecaj društvenih mreža na kreativnost u poslovanju', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 21 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:222128

Milković D. Utjecaj društvenih mreža na kreativnost u poslovanju [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 March 21] Available at: https://urn.nsk.hr/urn:nbn:hr:145:222128

D. Milković, "Utjecaj društvenih mreža na kreativnost u poslovanju", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:222128

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Metadata
TitleUtjecaj društvenih mreža na kreativnost u poslovanju
Title (english)Impact of social media on creativity in business
AuthorDora Milković
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberMartina Briš Alić (član povjerenstva)
Committee memberDavor Dujak (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2019-03-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Komunicirati znači prenositi misli, ideje i informacije. Kako bi opstali te se razvijali nužno je da ljudi međusobno koegzistiraju te komuniciraju. Ljudi tijekom života stječu nova znanja i razvijaju svoje vještine. Jedna od vještina koje ljudi moraju uspješno savladati je vještina komunikacije koja im je potrebna i u privatnom i u poslovnom svijetu. Osim učenja kako pravilno komunicirati ljudi trebaju kontinuirano raditi i na razvoju svoje kreativnosti. Razvijati kreativnost danas je... More važnije nego ikad jer se komunikacija odvija u virtualnom svijetu, internetu, a kako bi se privukla pozornost na određeni sadržaj isti mora biti zanimljiv, kreativan i inovativan. Internet je promijenio način komunikacije te je u živote ljudi doveo društvene mreže koje su danas sastavni dio života ljudi. U privatne svrhe ljudi društvene mreže koriste kako bi komunicirali sa svojim prijateljima, obitelji i poznanicima. Osim u privatne svrhe društvene mreže sve se više koriste i u poslovne svrhe. Poduzeća kreiranjem profila na društvenim mrežama komuniciraju s korisnicima određene društvene mreže. Komunikacija na društvenim mrežama, koja se ostvaruje putem objave različitih sadržaja vezanih za poslovanje poduzeća, je dvosmjerna – točnije odvija se u smjeru poduzeće korisnici društvene mreže te korisnici društvene mreže poduzeće. Poduzeća koja uspješno ulažu u svoje poslovanje kroz stvaranje kreativnih sadržaja na društvenim mrežama su Ledo d.d. i miss7. Less
Abstract (english)
Communicating means transmitting thoughts, ideas and information. In order to survive and develop, it is essential for people to learn how to coexist and communicate. During their life people gain new knowledge and develop their skills. One of the skills that people have to master successfully are the communication skills. They need this skills in both the private and the business world. In addition to learning how to communicate properly people need to continually work on developing... More their creativity. Developing creativity is more important today than ever because communication takes place in the virtual world, on the Internet, and in order to attract attention to a certain content it must be interesting, creative and innovative. The Internet has changed the way of communication. It brought social media in people's lives and made social media part of people's everyday lives. For private purposes, people use social media to communicate with their friends, family, and acquaintances. Apart from the private use of social media, they are increasingly used for business purposes. Companies create profiles on social media to communicate with users of a particular social media. Communication on social media, realized through the disclosure of various business-related content, is two-way - more precisely, in the direction of the company/social network users and users of the social media/company. Companies that successfully invest in their business through creating creative content on social media are Ledo d.d. and miss7. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:222128
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-04-11 17:32:39
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