The market for agri-food products is part of the overall market of an economy, which includes livestock products, agricultural products, industrial plants, fruits and vegetables, fish, grapes and wine. These products are linked to certain geographical and climatic areas, soil and certain periods of the year. The market for agri-food products can be defined as the confrontation of supply and demand and the relationship of all market relationships that arise in relation to agri-food products, whose ultimate goal is to reach end consumers. Production in agriculture can be classified into two categories: conventional and ecological. In recent years the ecological approach to agriculture is extremely popular in Europe, and thanks to the European Union's impetus it is expected to grow in Croatia as well. Marketing concept emerges alongside new market conditions. The number of manufacturers has increased in the market - competition has risen, technology has advanced, automation of automated procedures has been improved, but the number of customers has decreased. There is then a problem with which the products will be sold. Marketing is a matter of concern as well as listening and researching the wishes and needs of consumers. Enterprises need to invest in marketing activities to achieve their goals. Today, there are many marketing tools for this and one of the most popular social networks. Investing in marketing will ensure long-term compliance of supply and demand for products and services.