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undergraduate thesis
Utjecaj društvenih mreža na poslovanje
2018. urn:nbn:hr:145:937315
Katić, Martina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Katić, M. (2018). Utjecaj društvenih mreža na poslovanje (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:937315

Katić, Martina. "Utjecaj društvenih mreža na poslovanje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:937315

Katić, Martina. "Utjecaj društvenih mreža na poslovanje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:937315

Katić, M. (2018). 'Utjecaj društvenih mreža na poslovanje', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:937315

Katić M. Utjecaj društvenih mreža na poslovanje [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:145:937315

M. Katić, "Utjecaj društvenih mreža na poslovanje", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:937315

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Metadata
TitleUtjecaj društvenih mreža na poslovanje
Title (english)The impact of social networks on business
AuthorMartina Katić
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
Committee memberDomagoj Karačić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2018-06-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovaj rad bavi se utjecajem društvenih mreža na poslovanje. Društvene mreže karakterizira nagli razvoj, što podrazumijeva rast broja korisnika i mogućnosti koje društvene mreže pružaju. Zaključeno je da društvene mreže imaju velik utjecaj na poslovanje. Taj je utjecaj ponajviše vidljiv u pretraživanju informacija, komunikaciji s ciljem jačanja odnosa te oblicima privlačenja novih korisnika i marketingu na društvenim mrežama. Rad je također pokazao veliku važnost odabira prikladne mreže za poslovne svrhe, kao i pravilnog postavljanja svih parametara na profilu, važnost ažuriranja te pridržavanja načela poslovne komunikacije. Sadržaj koji poduzeće objavljuje na društvenim mrežama treba biti prilagođen korisnicima i njihovim potrebama.
Abstract (english)
This paper deals with the impact of social networks on business. Social networks are characterized by quick development and that implies the growth of the number of users and possibilities which social network establish. It is concluded that social networks have big impact on business. That impact is mostly seen in searching for information, communication which empowers relationships and in attracting new users and marketing on social networks. This paper had also shown big importance of choosing the right social network which will be used in business, updating the pages on social network and applying principles of business communication. The content which company publishes on social networks must be adapted to users and their needs.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:937315
Study programmeTitle: Business Informatics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-04-23 14:02:13