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undergraduate thesis
Značaj Googlea u online okruženju
2019. urn:nbn:hr:145:563959
Lasić, Luka
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing

Cite this document

Lasić, L. (2019). Značaj Googlea u online okruženju (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:563959

Lasić, Luka. "Značaj Googlea u online okruženju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:563959

Lasić, Luka. "Značaj Googlea u online okruženju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:563959

Lasić, L. (2019). 'Značaj Googlea u online okruženju', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 20 November 2023, https://urn.nsk.hr/urn:nbn:hr:145:563959

Lasić L. Značaj Googlea u online okruženju [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2019 [cited 2023 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:563959

L. Lasić, "Značaj Googlea u online okruženju", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:563959

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Metadata
TitleZnačaj Googlea u online okruženju
Title (english)The importance of the Google in the online environment
AuthorLuka Lasić
MentorDrago Ružić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-03-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Google je jedna od najbrže rastućih tvrtki u svijetu najpoznatija po svojoj tražilici koja u manje od sekunde pruža puno više informacija od bilo kojeg drugog medija. Misija Google tražilice je organizirati informacije u svijetu i učiniti ih univerzalno dostupnima i korisnima. Prednost za Google korisnike je ta što je pretraživanje toliko velikih i korisnih baza podataka besplatno, a prednost za Google je što stvara bazu potencijalnih klijenata za različite tržišne niše čiju su pažnju spremni platiti oglašivači – tvrtke ili pojedinci. Najznačajniji prihodi Googlea jesu upravo oni od oglašavanja. U listopadu 2018. Googleov tržišni udio na tržištu tražilica iznosio je 90,28% iz čega je razvidno da ova tvrtka nema veliku konkurentsku prijetnju. Tvrtka ima gotovo 99.000 zaposlenih, a prihodi svake godine rastu što ju je pozicioniralo na 4. mjesto najvrjednijih tvrtki na svijetu. U Indiji, Brazilu, Španjolskoj i Italiji preko 90% korisnika stolnih računala koristi upravo Google tražilicu. Pri tome treba uzeti u obzir da Indija ima preko 1,3 milijarde stanovnika što znači da samo iz tog dijela svijeta Google ostvaruje značajan promet.
Abstract (english)
Google is one of the fastest growing companies in the world best known for its search engine, which in less than a second provides much more information than any other media. The Google Search Engine mission is to organize information around the world and make them universally accessible and useful. The advantage for Google users is that the search for so many great and useful databases is free, and the advantage for Google is that it creates a potential customer base for different market niches whose attention is willing to pay advertisers - businesses or individuals. The most significant Google revenue is just those of advertising. In October 2018, Google's market share on the search engine market was 90.28%, making it clear that this company does not have a major competitive threat. The company has nearly 99,000 employees, and revenue grows every year and has positioned itself as the 4th most valuable company in the world. In India, Brazil, Spain and Italy, over 90% of desktop users use the Google search engine. It should be borne in mind that India has over 1.3 billion people, meaning that only from that part of the world Google has significant traffic.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:563959
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-05-02 12:36:49