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master's thesis
Važnost poslovne etike u kozmetičkoj industriji
2019. urn:nbn:hr:145:210252
Adžić, Anita
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Adžić, A. (2019). Važnost poslovne etike u kozmetičkoj industriji (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:210252

Adžić, Anita. "Važnost poslovne etike u kozmetičkoj industriji." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:210252

Adžić, Anita. "Važnost poslovne etike u kozmetičkoj industriji." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:210252

Adžić, A. (2019). 'Važnost poslovne etike u kozmetičkoj industriji', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 10 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:210252

Adžić A. Važnost poslovne etike u kozmetičkoj industriji [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 10] Available at: https://urn.nsk.hr/urn:nbn:hr:145:210252

A. Adžić, "Važnost poslovne etike u kozmetičkoj industriji", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:210252

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Metadata
TitleVažnost poslovne etike u kozmetičkoj industriji
Title (english)Importance of business ethics in cosmetic industry
AuthorAnita Adžić
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberBoris Crnković (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2019-04-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Poslovna etika predstavlja jedan prihvaćeni kodeks ponašanja od strane poslovnih subjekata kao ispravan način ophođenja prema ljudima i organizacijama. Također, poslovna etika predstavlja moral koji se temelji istinitosti i pravednosti. Mnogo je poduzeća koja se danas deklariraju kao etična i društveno odgovorna, međutim stvarnost je potpuno drugačija. U današnje vrijeme prepuno promjena i velikih zahtjeva tržišta sva se poduzeća bore za svoju vlastitu korist, zanemarujući pritom etično ponašanje, moral i norme u poslovanju. Sve je veći broj onih poduzeća koji posežu za neetičnim odlukama u svom poslovanju birajući pritom različite izgovore. Njima je najvažniji uspjeh, bez obzira kako se taj uspjeh postigao. Također, ima i onih poduzeća koja žele djelovati ispravno i pravedno te u svoje poslovanje ugrađuju etički kodeks. Takva poduzeća postižu bolji poslovni uspjeh od onih koji ga ne primjenjuju u svom svakodnevnom poslovanju. Kozmetička industrija je prepuna poduzeća koja ne posluju etično, a što se najviše očituje u njihovom odnosu prema zajednici i okolišu te životinjama. Naime, mnoge kozmetičke multinacionalne kompanije testiraju svoje proizvode na životinjama samo kako bi postigli što veći uspjeh. U radu je stavljen naglasak na DM i Avon te njihovo društveno odgovorno poslovanje kao primjer dobre prakse.
Abstract (english)
Business ethics is an accepted code of conduct by business entities as the correct way of dealing with people and organizations. Also, business ethics is a moral that is based on truth and righteousness. Many companies today declare themselves ethical and socially responsible, but the reality is completely different. Today, full of changes and big market demands, all companies are struggling for their own benefit, ignoring ethical behavior, morale and norms in business. There is an increasing number of companies that make unethical choices in their business, choosing different excuses. The most important success for them is, no matter how successful this achievement is. Also, there are those companies that want to act properly and fairly and incorporate an ethical code into their business. Such companies achieve better business success than those who do not apply it in their daily business. The cosmetic industry is full of companies that do not operate ethically, and this is most evident in their relation to the community and the environment and to the animals. Namely, many cosmetic multinational companies are testing their products on animals only to achieve the greatest success. The paper focuses on DM and Avon and their socially responsible business as an example of good practice.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:210252
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-05-02 12:45:56