Fireworks has recently been part of the public service system through the legislative system with the primary prevention task as a neglected form of the basic battle. The number of experts who work on the subject of preventive action in fire-fighting is not only about preventing fire damage, and all the other disadvantages that result in human and material losses. Inevitably and directly affect the development of the situation through cost pricing if we are not enough or at least minimally educated by professionals of the profession mentioned. By entering a deeper analysis of the reasons for the establishment of fire brigades, then the occupations of leading people (doctors, engineers, doctors, poets, etc.) come to the knowledge that it was honorable and humane to be part of such units. Links to the historic core of fire brigade in our areas ruin modern perspectives for the future we may not be prepared for. Unemployment is characterized by secondary socialization and alienation of members because the legislator did not recognize the need to allocate people who would carry the burden in times of accident. As a model for European destinations, where fire brigade occupies an important segment of cultural life, and affiliation with such societies requires community gratitude, we should adopt regulations in which local government gives certain benefits to members of the fire brigade. Through the case studies, this paper states that targeted marketing communication can contribute to the development of further situations in the consciousness of each individual. The aim of the paper is to present different ways of communication with the aim of preventing firefighting. As marketing describes the experts of this area together with the students, a fertile soil has been found for further research in the area of prevention of accidents in the Republic of Croatia.