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undergraduate thesis
Boje u prodaji
2019. urn:nbn:hr:145:352211
Krmpotić, Mila
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Interdisciplinary Courses

Cite this document

Krmpotić, M. (2019). Boje u prodaji (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:352211

Krmpotić, Mila. "Boje u prodaji." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:352211

Krmpotić, Mila. "Boje u prodaji." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:352211

Krmpotić, M. (2019). 'Boje u prodaji', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 08 December 2023, https://urn.nsk.hr/urn:nbn:hr:145:352211

Krmpotić M. Boje u prodaji [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2019 [cited 2023 December 08] Available at: https://urn.nsk.hr/urn:nbn:hr:145:352211

M. Krmpotić, "Boje u prodaji", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:352211

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Metadata
TitleBoje u prodaji
Title (english)Colours in sales
AuthorMila Krmpotić
MentorLjerka Sedlan König (mentor)
Committee memberLjerka Sedlan König (predsjednik povjerenstva)
Committee memberJulia Perić (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Interdisciplinary Courses)
Osijek
Defense date and country2019-05-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Iako boje imaju velik utjecaj u prodaji, ljudi toga nisu ni svjesni. Boja je najjači govornik koji potrošače poziva na akciju. Ljudsko oko pojedinu boju povezuje uz određeno značenje, a toga su i proizvođači svjesni i zbog toga koriste pojedine boje na svojim proizvodima. U radu se objašnjava pojam boje, utjecaj boje na psihologiju potrošača, na njihove odluke o potrošnji te na njihovu svjesnost marketinške manipulacije kroz pojedine boje. Cilj je ovog rada približiti ljudima značenje pojedine boje kako bi shvatili koliko su podložni marketinškoj manipulaciji. Cilj je rada istražiti percepciju, znanje potrošača o utjecaju boja na emocije i misli pojedinca, te njihovu svjesnost marketinške manipulacije.
Abstract (english)
Colours have a powerful impact on sales. However, many people are not aware of this fact. Colour is the strongest factor that influences consumer purchases. The producers know that the human eye connects a particular colour with a certain meaning. Therefore, they use certain colours in their product designs. This paper explains the concept of colour, the influence of colours on consumer psychology, their consumption decisions, and their awareness of marketing manipulation through certain colours. The aim of this research is to explain the meaning of a particular colour so that people could understand how much they are subject to marketing manipulation. The paper explores consumer perception, knowledge of the influence of colours on the emotions and thoughts of the individual, as well as their awareness of marketing manipulation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:352211
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-05-24 10:19:41