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master's thesis
Uloga i značenje kulture za suvremeni menadžment
2019. urn:nbn:hr:145:968050
Kursar, Antonio
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Kursar, A. (2019). Uloga i značenje kulture za suvremeni menadžment (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:968050

Kursar, Antonio. "Uloga i značenje kulture za suvremeni menadžment." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:968050

Kursar, Antonio. "Uloga i značenje kulture za suvremeni menadžment." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:968050

Kursar, A. (2019). 'Uloga i značenje kulture za suvremeni menadžment', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 09 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:968050

Kursar A. Uloga i značenje kulture za suvremeni menadžment [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 April 09] Available at: https://urn.nsk.hr/urn:nbn:hr:145:968050

A. Kursar, "Uloga i značenje kulture za suvremeni menadžment", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:968050

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Metadata
TitleUloga i značenje kulture za suvremeni menadžment
Title (english)Role and significance of the culture in contemporary management
AuthorAntonio Kursar
MentorNataša Drvenkar (mentor)
Mentorivana unukić (komentor)
Committee memberNataša Drvenkar (predsjednik povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
Committee memberIvo Mijoč (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2019-06-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Kultura i menadžment oduvijek su bili u međusobnom odnos, a poseban značaj taj odnos postiže početkom procesa globalizacije. Globalizacijom nacionalne kulture dolaze u znatniji međusoban susret, a poslovanje za i s ljudima iz različitih kultura glavna odrednica suvremenog načina poslovanja. Iako prisustvo različitih kultura u poslovanju donosi višestruke prednosti za organizaciju, u vidu poboljšanja pristupa rješavanju izazova te povećavanju sveukupne organizacijske privlačnosti, među... More pripadnicima različitih kultura još uvijek su prisutne negativne konotacije koje se pripisuju kulturama, poput stereotipa, predrasuda, kulturnog šoka, ali i rasizma te seksizma. Rješavanje negativnih konotacija i izazova koji se vežu uz kulturu dugotrajan je proces kojem se pristupa osobnim kontaktom te cjelokupnim procesima obrazovanja kroz sustave školovanja i edukacije na radnim mjestima. Osobnim kontaktom i obrazovanjem postavljaju se temelji za uspješnu suradnju s pripadnicima drugih kultura, a sukladno tome i uspješnu interkulturnu komunikaciju te interakciju. Uspješna interkulturna komunikacija samo je jedna od transverzalnih kompetencija i mekih vještina koje treba posjedovati svaki pojedinac koji se nalazi na tržištu rada te od kojega se očekuje da surađuje u okruženju kojeg obilježava prisustvo više različitih dominantnih kultura i supkultura. Cilj ovoga rada jest analizirati povezanost kulture i (suvremenog) menadžmenta te prikazati osnovne smjernice koje je potrebno pratiti za ostvarivanje uspjeha na području upravljanja raznolikim ljudskim potencijalima te kompetencijama i vještinama u sklopu funkcije upravljanja različitošću. Less
Abstract (english)
Culture and management have always been in a mutual relationship. This relationship has achieved greater significance with the beginning of the process called Globalisation. With the process of Globalisation, national cultures naturally encounter, enhancing doing business – for and with people from different cultures – as the main determinant of modern business. Although the presence of different cultures in business brings multiple benefits to the organisation, in terms of improving... More approaches to addressing challenges and increasing overall organisational attractiveness – there are still negative connotations attributed to different cultures such as stereotypes, prejudice, cultural shock, but also racism and sexism. Resolving negative connotations and challenges that connect with culture is a long process that is accessed through personal contact and the complete process of education through schooling and training systems at workplaces. In personal contact and education lay the foundations for successful cooperation with members of different cultures and, consequently, successful intercultural communication and interaction. Successful intercultural communication is among transversal competences and soft skills that every individual in the labour market needs to have, because individuals are expected to work in an environment characterised by the presence of many different dominant cultures and co-cultures. The aim of this Master thesis is to provide insight into the relationship between culture and (contemporary) management and to outline the basic guidelines to be followed for achieving success in the field of managing diverse human resources and competences and skills within the diversity management. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:968050
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-06-06 12:06:14
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