The Ministry of Defense and the Armed Forces of the Republic of Croatia are responsible for the defense and protection of the sovereignty and territorial integrity of the Republic of Croatia. With the entry of the Republic of Croatia into NATO, enormous opportunities for economic development of the country were achieved. Armed forces are a link between the economy of the Republic of Croatia and the economy of NATO members by promoting them through the appearances of Croatian businessmen in foreign markets dealing with military production. Due to its public role, the Croatian Army is obliged to inform citizens about their tasks, work and management of public resources. For the army to survive in the future, it must, among other things, gain public trust and support. Independent Public Relations and Publishing Services.of the Ministry of Defense coordinates the establishment and maintenance of communication with citizens and other public and thus attempts to influence the feeling of security and confidence in the Croatian Army and its work. In this postgraduate thesis, "Relations with the Public in the Croatian Armed Forces and their Importance", the mentioned topic was elaborated in the following five chapters. The first chapter deals with the history of the emergence and development of the Croatian Army as well as the contemporary demands and organization that have been set before it. At the beginning of the second chapter, the definitions of public relations, what is the public and the need for information are made, and later, it describes the purpose, tasks and functions of public relations in the armed forces. It is particularly important to build a good relationship and communication with the media as they have a major influence on the formation of public opinion, as stated in third chapter. The dress is surely one of the most effective ways of establishing a business identity of the military, so the fourth chapter describes in detail the visual identity of the armed forces. The defense industry could also be counted in the identity of the Croatian Army, and so, last chapter describes the Croatian defense industry and its benefits to the economy of the Republic of Croatia as a whole, as one of the products of good public relations.