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undergraduate thesis
Model poslovanja temeljen na aplikaciji
2019. urn:nbn:hr:145:775446
Zrnić, Aleksandar
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Zrnić, A. (2019). Model poslovanja temeljen na aplikaciji (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:775446

Zrnić, Aleksandar. "Model poslovanja temeljen na aplikaciji." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:775446

Zrnić, Aleksandar. "Model poslovanja temeljen na aplikaciji." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:775446

Zrnić, A. (2019). 'Model poslovanja temeljen na aplikaciji', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 07 December 2023, https://urn.nsk.hr/urn:nbn:hr:145:775446

Zrnić A. Model poslovanja temeljen na aplikaciji [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2019 [cited 2023 December 07] Available at: https://urn.nsk.hr/urn:nbn:hr:145:775446

A. Zrnić, "Model poslovanja temeljen na aplikaciji", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:775446

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Metadata
TitleModel poslovanja temeljen na aplikaciji
Title (english)Business model based on applications
AuthorAleksandar Zrnić
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberBoris Crnković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2019-07-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Strelovit razvoj tehnologije usko je pratio i razvoj poslovanja. Većina manjih i velikih tvrtki počela je koristiti aplikacije kao glavni model poslovanja. U posljednje vrijeme sve je više „start-upova“ baziranih na aplikacijama. Također i već postojeće, dobrostojeće tvrtke odlučile su koristiti aplikacije kako bi unaprijedile svoje poslovanje. Izradom aplikacije dolaze do potpuno novih ljudi (korisnika) kojima prije nikako ne bi imali pristup. Također, najviše reklamiranja i promoviranja se preselilo na društvene mreže, web i mobilne aplikacije su postale ne luksuz, već nužda. Istraživanje se bavi time, kako je razvoj poslovnih, web i mobilnih aplikacija unaprijedio model poslovanja.
Abstract (english)
Rapid development of technology was mirrored by business development. A big chunk of bigger and smaller firms started to use application as a main business model. In a few last years we have more and more „Start-ups“ based of web or mobile apps. Also, big firms decided to use apps as a way to further enhance their business. With the app they can reach a whole new group of people, which they didn't have access before. Most of the marketing and promotion transferred to Social Media, so mobile and web apps became a necessity, not luxury. This paper research how development of business, mobile and web apps brought business models on a whole new level.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:775446
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-10 16:15:38