An entrepreneur who decides to enter the business world faces many questions, insecurities and challenges regardless of the capital he or she owns and the idea. In such cases entering the market by purchasing a franchise is suggested. Franchising is actually a contract between the franchisor and the recipient, which regulates and agrees on the terms of business and payment of fees. By purchasing a franchise, the recipient has the right to use a brand that has already been developed and has its own position in the market, the way of doing business, education, and in return, his only duty is to pay the franchise fee and work accordingly to the agreed terms. As with any type of business, franchising has its advantages and disadvantages. Franchising is considered a fast-growing form of business because of its well developed and well-established business. The influence of franchising is also visible in Croatia, where aside of opening object with a foreign franchise, more and more domestic companies have decided to expand their business in the way of franchising. There is great potential for business expansion through franchising in Croatia, but due to incomplete awareness of the advantages and disadvantages of such business and unregulated laws the expansion is slow. The paper presents a restaurant that deals with the production and sales of Pinsa. Pinsa is a dish that they consider as "grandma of the pizza." The aforementioned restaurant is successfully operating in Spain, and its owners are from the Balkan. They can expand their business also in Croatia. In order to get information on whether there is interest in opening this type of restaurant a survey on Pizza Consumption at Catering Facilities or at Home was conducted. The area of Croatia should be seen as a touristic market, especially the area of Slavonia and Baranja which lately has become increasingly tourist oriented with local dishes. Giving tourists as well as residents of the area an opportunity to experience something they may have tried in another country or to do it for the first time is a great business opportunity.