The cities have a great potential for cultural resources that are a source of inspiration for their managers, citizens and visitors, but also pose many challenges.Therefore, it is important to make timely local cultural development policies that are in line with global processes and urban change.They must be inclusive, democratic, sustainable, meaningful.Local values need to be promoted in a way that is close to citizens. The wise use of the well-being of the creative potential of cities and their citizens raises economic, social and cultural benefits not only for the city under observation, but for the wider community, state or territory (for example, the European Union). Creative cities are more attractive to life because of the content they offer and / or the profit they bring to content creators and the city. The creativity and culture of a city will affect its quality of life, its richness (material and intangible), inspiration, openness to diversity and development.The problem arises in perceiving or underestimating the potential of a city and the citizens' lack of interest in the content they provide, and this problem is more pronounced in smaller cities.There is a lot of work behind the success of creative cities and it is important to understand that they do not happen by themselves.