prikaz prve stranice dokumenta Responzivni web dizajn i mobilne aplikacije kao nužnost internetskog marketinga
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professional thesis
Responzivni web dizajn i mobilne aplikacije kao nužnost internetskog marketinga
2018. urn:nbn:hr:145:240321
Cvrković, Zlatko
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Cvrković, Z. (2018). Responzivni web dizajn i mobilne aplikacije kao nužnost internetskog marketinga (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:240321

Cvrković, Zlatko. "Responzivni web dizajn i mobilne aplikacije kao nužnost internetskog marketinga." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:240321

Cvrković, Zlatko. "Responzivni web dizajn i mobilne aplikacije kao nužnost internetskog marketinga." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:240321

Cvrković, Z. (2018). 'Responzivni web dizajn i mobilne aplikacije kao nužnost internetskog marketinga', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:240321

Cvrković Z. Responzivni web dizajn i mobilne aplikacije kao nužnost internetskog marketinga [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:240321

Z. Cvrković, "Responzivni web dizajn i mobilne aplikacije kao nužnost internetskog marketinga", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:240321

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Metadata
TitleResponzivni web dizajn i mobilne aplikacije kao nužnost internetskog marketinga
Title (english)Responsive web design and mobile applications as a necessity of Internet marketing
AuthorZlatko Cvrković
MentorDrago Ružić (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2018-03-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj rad ima za cilj prikazati koliki značaj u povećanju efikasnosti i efektivnosti internetskog marketinga ima korištenje responzivnog (prilagodljivog) web dizajna te mobilnih aplikacija. Rad započinje teorijskim osvrtom na sam pojam responzivnog web dizajna i internetskog marketinga, povijesnim razvojem kako internetskog marketinga tako i razvoj responzivnog dizajna koji svoje začetke ima upravo u rastu korištenje mobilnih uređaja. Mobilne aplikacije pružaju korisnicima mnogobrojne i raznovrsne informacije te ih trajno vežu uz poslovni subjekt i potiču na kupovinu. One istovremeno i promoviraju poslovni subjekt te mu, u konačnici, povećavaju dobit. U konačnici, u radu istaknuta je nedvojbena ovisnost uspjeha internetskog marketinga, responzivnog dizajna web sjedišta kao i plasiranje mobilne aplikacije koja prati djelovanje tvrtke. Ova ovisnost prikazana je kroz primjer uspjeha marketinga trgovačkog lanca KONZUM , koji posjeduje implementiran responzivni web dizajn te mobilnu aplikaciju koju koriste kao produžen kanal oglašavanja i zadržavanja kupaca.
Abstract (english)
The purpose of this paper is to show how much importance in increasing efficiency and effectiveness of Internet marketing has the use of responsive (customizable) web design and mobile applications. Work begins with a theoretical review of the concept of responsive web design and internet marketing, the historical development of internet marketing and the development of responsive design that has just begun to use mobile devices. Mobile applications provide users with a wide variety of information and connect them permanently to a business entity and encourage them to buy. They simultaneously promote a business entity and ultimately increase profits. Ultimately, the article emphasizes the undoubted dependence on Internet marketing success, responsive Web site design, and the placement of a mobile application that accompanies the company's operations. This dependency is demonstrated through an example of the marketing success of the KONZUM retail chain, which has implemented responsive web design and mobile application used as an extended channel for advertising and customer retention.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:240321
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noteKnjižničar tehnički ispravio naslov na engleskom jeziku.
Created on2019-09-30 12:31:01