Geolocation marketing is a discipline that combines the power of geographical understanding and analysis with marketing techniques and insight for the purpose of improving the ultimate goal: to sell products, services or ideas. And, when we know that consumer behavior is a process of obtaining and consuming products, services and ideas that also include after-sales processes that include valuation and after-sales behavior, we know that it goes hand in hand with one another, in theory. This research seeks to find out the impact of geolocation marketing on consumer behavior. The purpose of this paper is to find out if consumers think location services are useful and do they think sharing their exact location is risky? How tolerant are consumers of the messages they receive on mobile devices by notifying them of the latest offers? An empirical method of data collection was used in the preparation of the paper on a sample of 110 respondents, using several additional demographic questions. Survey results show that consumers tend to change their minds about intent to satisfy a need if they feel that the offer that came on their mobile device is much better than the one they intended to meet in the first place. Sharing a location makes it easier to navigate unfamiliar terrain, and it can be helpful, but only if consumers decide that they want to take advantage of the benefits of location sharing, because they are aware of the risks that careless sharing can cause. Positive consumer perceptions of location-based marketing opportunities can serve marketers and businesses as a basis for familiarizing more consumers with the benefits of such marketing, and for using consumers location as one of the major marketing tools and techniques for designing future campaigns.